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Felipe Hernandez

@luxdivisionfelipe

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Compass CMO and Head of Compass Luxury Division
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We’re proud to announce that Felipe Hernandez (@luxdivisionfelipe) has been promoted to Chief Marketing Officer of Compass, a newly created role dedicated to strengthening and elevating the Compass brand. Felipe joined Compass more than 10 years ago after building his career with iconic brands like Calvin Klein and Ralph Lauren. He founded and has led the Compass Luxury Division and deeply understands how great marketing can help our real estate professionals grow their businesses. In this role, he’ll focus on reinvigorating the Compass brand, shaping its next chapter with marketing that’s sharp, clear, and unmistakably Compass. He’ll also help to bring our vision for Compass.com as the #1 search destination in real estate to life through thoughtful and engaging consumer marketing campaigns. We are so excited to have such a talented, driven, and creative leader at the helm of our marketing organization, helping Compass continue to set the standard for luxury and innovation in real estate. Please join us in congratulating Felipe on this exciting new role! by @luxdivisionfelipe
The views! Nothing beats oceanfront in the Hamptons 😍 and nothing beats a Compass agent 💪🏼 by @luxdivisionfelipe
And some more moments…..too many I know, but they’re all so great!!! by @luxdivisionfelipe
Part 2 of the Hamptons Luxury Summit. So many incredible moments! by @luxdivisionfelipe
What an amazing time connecting with friends and colleagues (I can’t tell the difference anymore) at the Hamptons Luxury Summit. An incredible display of the Compass Culture that sets us apart. And makes us #1! by @luxdivisionfelipe
It’s coming……stay tuned! by @luxdivisionfelipe
Meet the team, beyond the titles. by @luxdivisionfelipe
Nine years ago I met @nickybelardo , walked out of the room and said “we need to hire that guy asap”. I knew you were a rockstar the minute I met you and I can’t imagine the past 9 years at Compass without you my friend. Your energy is incomparable and you define the term “all in”. We’ve been through it all and I’m so excited about continuing to work alongside you. ❤️ you my friend. by @luxdivisionfelipe
Every client deserves a luxury experience. Last week’s Monday Mindset sessions featured powerful insights from some of our top luxury leaders on creating exceptional client experiences through anticipation, service, storytelling, and trust. The most successful agents understand that luxury is a mindset, not a market segment. Which insight resonates with you most? by @luxdivisionfelipe
For years, Zillow has led sellers to believe that getting their home on Zillow.com was important to sell their home. But new research by our Chief Data Officer and Chief Economist shared earlier this week analyzing over 300,000 homes revealed: homes on Zillow sold for 1.3% less. We call this loss the “Zillow Tax.” When Zillow.com displays negative insights on your home like days on market, price cut history, algorithmic Zestimates less than the home’s value, climate risk, flood risk, and fire risk (all unofficial risk scores), money gets left on the table. The “Zillow Tax” isn’t inevitable. Sellers have a choice. By choosing a phased marketing strategy, sellers can test price, receive feedback, build buyer interest and create buyer urgency before the days on market clock starts to reduce risk. Read the full study at the link in bio by @luxdivisionfelipe
Luxury afternoon with my partner in crime @dominiqueduque in Coconut Grove visiting an exquisite listing represented by @lizhoganrealtor by @luxdivisionfelipe
You can’t shortcut credibility. You can’t manufacture trust. And you definitely can’t “fake it” in rooms where people are used to excellence.⁠ ⁠ The agents who win in luxury understand the market deeply, communicate with clarity, and deliver an experience that feels aligned from the first interaction.⁠ ⁠ Credit to the conversation with @luxdivisionfelipe and @anthonydalicandro for reinforcing what it really takes to break into and succeed in luxury. 🌟⁠ ⁠ 🔁 Share this with a colleague who’s ready to raise their standard. by @luxdivisionfelipe

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