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The Law of Scale

@thelawofscale

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‣ Founder / Creative director @untitled_studio_au ‣ Keynote Speaker ‣ Investor ‣ Branding ‣Award Winning Entrepreneur

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Finally it arrived !!
After years of running businesses and a fair bit of learning the hard way, I’ve put those lessons into a book.
The Law of Scale explores Money, Time and Attention. The three currencies behind every growing business.
For founders, startups and small business owners building something of their own.
Holding it in my hands feels pretty special. Thank you to everyone who helped me get here.
Available on Amazon. #thelawofscale #businessmindset #growthjourney #markboey taken in Sydney, Australia by @thelawofscale

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5 days ago

I didn’t expect to see this. 🙏
Thank you to everyone who has bought The Law of Scale. Your support put it on the Starting a Business lists on Amazon Australia this week. Funny thing is, yesterday wasn’t meant to be launch day. It went live by accident!
I wrote it for owners who are busy but not scaling. If it helps you see where your Money, Time and Attention are going, it’s done its job.
If you’ve read it, an honest review would mean a lot. #thelawofscale #smallbusiness #entreprenuer #businessbook by @thelawofscale

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8 days ago

Sneak peak - watch this space by @thelawofscale

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10 days ago

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4 months ago

𝗠𝗮𝗿𝗸 𝗕𝗼𝗲𝘆 (Founder & Creative Director of 𝗨𝗻𝘁𝗶𝘁𝗹𝗲𝗱 𝗦𝘁𝘂𝗱𝗶𝗼) is one of the participants who took part in the 4th Edition of our 𝗜𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝗶𝗮𝗹 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 (IEJI), published in 2025.

The Improving Entrepreneurial Journey Initiative (IEJI) has grown into a global knowledge hub built on real entrepreneurial experience. Each year, founders, CEOs and experts share a small piece of their journey so others can learn, reflect and feel a little less alone while building their own path.

Thank you, 𝗠𝗮𝗿𝗸 𝗕𝗼𝗲𝘆, for taking the time to contribute and for being part of this shared journey.

𝗜𝗘𝗝𝗜 𝗶𝗻 𝗻𝘂𝗺𝗯𝗲𝗿𝘀:
• 4 annual editions • 641 participants • 70 countries • 40% growth in participation • 12 themes • 36 topics • 1 Founders' Off The Grid Retreat

You can learn more about IEJI (Improving Entrepreneurial Journey Initiative) and explore other participant stories in the IEJI Knowledge Hub.

All related links can be found in the comments. We would love to hear your thoughts.

#IEJI #IEJInitiative #OptimodCommunity #Optimod by @thelawofscale

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6 months ago

Biennale of Sydney - Art After Dark - Liquid Architecture @biennalesydney taken in White Bay Power Station by @thelawofscale

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7 months ago

I had the chance to be involved in Mercy, directed by Timur Bekmambetov and starring Chris Pratt and Rebecca Ferguson.
So much talent, care, and craft went into this one, honoured to be part of the journey.

Special thanks to Linda Lam for getting me involved.
Editing: Lam T & Austin Keeling
Producers: Robert Amidon, Majd Nassif, Bryony Duncan
@lamt_nguyen @nassifmajd1 @mr_robo @benbocko @svet_oh_slav @zurkastepla @rebecca_ferguson @prattprattpratt @untitled_studio_au @danidimarchi
#Mercy #Film #Cinema by @thelawofscale

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9 months ago

Just visited Physics of Uncertainty, Jose Dávila’s solo at COMA — and it’s a masterclass in stillness, tension, and poetic architecture. #josedávila #comagallery #comagallerysydney taken in Marrickville, New South Wales by @thelawofscale

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a year ago

Summer rain by @thelawofscale

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a year ago

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2 years ago

@sxswsydney @taicca.tw presents taiwan beats -Andr by @thelawofscale

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2 years ago

Minions #primevideoaunz by @thelawofscale

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2 years ago