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Pooja Saxena

@matratype

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🔠 Type design, lettering & typography
📸 Street lettering, ephemera
📍 DEL / BXL
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Get my book INDIA STREET LETTERING 👇🏼

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As we inch ever closer to making the INDIA STREET LETTERING book a beautiful object you can hold in your hands and flip through, I’m so darn happy to see a sneak peek being featured in the one and only @creativeboom 💥 Swipe through for more, and follow the links in my bio to preorder the book from @blaftpublications + read @journotom’s piece in Creative Boom. Thank you, Katy and Tom!

#IndiePublishing #BlaftPublications #IndiaStreetLettering by @matratype

India Street Lettering: Building Missing Archives

Join us online, Thursday, July 9, as author and type designer Pooja Saxena talks about her new book India Street Lettering: A Journey Through Typographic Craft & Culture

Ticket link in bio.

Pooja will reflect on her decade-long documentation of letterforms across her home country. What began as an attempt to replace the institutional design archives she frequented during her university years in the UK has, over the years, become an anchor of her design practice. It informs her studio projects, typographic voice, and understanding of the politics of design.

In this presentation, Pooja will trace the evolution of this project, focusing on the methodologies she developed for annotating and analyzing the vast number of photographs she has amassed. She will talk about her efforts to bring conversations about typography and lettering into the Indian mainstream through this work, and the ideas she is still itching to explore.

Pooja Saxena
Pooja Saxena is a typeface designer, lettering artist, and typographer from India. Through her independent design practice, Matra Type, she is best known for her work with Indic scripts and for her writing on locally rooted typographic cultures. Matra Type’s client roster ranges from global technology brands like Apple to feminist publishers like Zubaan Books.

Pooja also serves as Senior Typeface Designer at TypeTogether, where her recent typeface releases include Bree Devanagari (2026) and Playpen Sans Devanagari (2025).

She is co-editor of Primarium: Handwriting education across cultures and continents (2025), and author of India Street Lettering: A Journey Through Typographic Craft & Culture (2026).

@matratype
@type_together by @matratype

Introducing Bree Devanagari /// Bree is one of the friendliest fonts ever, and the new interpretation led by Pooja Saxena (@matratype) brings Bree to the Devanagari script in seven weights. How sweet it is!

Find out more about Bree Devanagari at our website (link in bio). by @matratype

Futura®100 Gurmukhi /// The flavours of Futura® and other modernist typefaces of the last century have seeped into the Indian lettering and graphic design landscape through globalisation and cultural exchange. Futura®100 Gurmukhi is synthesised from these inheritances, while benefiting from direct access to Renner’s original designs. Constructed shapes like ਕ speak directly to this multifaceted legacy.

Find out more at our website (link in bio).

Futura® is a registered trademark of Bauer Types (@bauertypes). Used under license. by @matratype

Futura®100 Gujarati /// Futura®100 Gujarati reinterprets Paul Renner’s popular geometric sans serif for the roughly 60 million people who use the Gujarati script. Futura®100 excels in a wide range of uses in Gujarati while maintaining the modernist geometric feel of Renner’s original Latin script design.

Futura®100 Gujarati is available for purchase in our web store (link in bio).

Futura® is a registered trademark of Bauer Types (@bauertypes). Used under licence.

#typography #fonts #graphicdesign #Gujarati by @matratype

Futura®100 Devanagari /// Futura®100 Devanagari reinterprets Paul Renner’s popular geometric sans serif for the 600 million people who use the Devanagari script in languages such as Hindi. Marathi, and Nepali.

Futura®100 excels in a wide range of uses in Devanagari while maintaining the modernist geometric feel of Renner’s original Latin script design.

Find out more about Futura®100 Devanagari at our website (link in bio).

Futura® is a registered trademark of Bauer Types. Used under license. by @matratype

Futura®100 /// 23 scripts in total to serve more than 90% of the world’s population. Now in Chinese, Korean, and nine Indic scripts including Devanagari, Bengali, and Tamil.

Visit our website to see how Paul Renner’s modernist design classic has been reinterpreted for the world (link in bio).

Futura® is a registered trademark of Bauer Types. Used under license. by @matratype

Futura®100 /// With our new release in Chinese, Korean, and nine Indic scripts including Devanagari, Bengali, and Tamil, Futura®100 now serves more than 90% of the world’s population.

Find out more on our website (link in bio).

Futura® is a registered trademark of Bauer Types. Used under license. by @matratype

Introducing Futura®100 /// TypeTogether and Bauer Types are proud to announce the release of Futura®100 in Chinese, Korean, and nine Indic scripts including Devanagari, Bengali, and Tamil. Find out more on our website (link in bio).

Futura® is a registered trademark of Bauer Types. Used under license. by @matratype

Font pairing – Bree Devanagari and Playpen Sans Devanagari /// For today’s font pairing, type designer Pooja Saxena (@matratype) combines two of her Devanagari typefaces inspired by handwriting.

Are you a graphic design professional seeking advice on font pairing? Join our Premier programme for tailored know-how and access to trial typefaces. Sign up at the link in our bio.

#typography #fonts #graphicdesign #fontpairing by @matratype

Bree Devanagari /// Pooja Saxena's Devanagari companion for Bree combines calligraphic reminiscences with an even-tempered cadence to create a design that is equal parts affable and readable. Graphic designers and readers alike will love its friendly, easygoing nature.

Get Bree Devanagari from our web store (link in bio). by @matratype

Every home has its own rhythm, and every contributor has a different way of finding it.

In Issue 2 of Nook, explore the people, routines and spaces behind these stories, and discover what keeps them inspired while working from home.

Read the full story. Link in bio.

[Interior Design, Home Design, Living Spaces, Home Inspiration, Modern Homes, Design Magazine,
Nook by Interio]

#InterioByGodrej #NookByInterio #HomeDesign #InteriorInspiration #InspiredByLiving by @matratype