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MENSCH

@menschdotclub

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Brand studio.⁣
For startups that 𝔣𝔦𝔵 𝔰𝔱𝔲𝔣𝔣.⁣
Creativity + agentic tech.
🤖💚⚡️
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MENSCH is a brand studio. We build brands for startups. We incubate our own. Everything we do circles one word. Swipe to learn more. & learn even more at mensch.club 🔗 in bio by @menschdotclub
I made a game! SLAPITALISM: Punch billionaires. Halt world domination.😆 I’d say beat my high score but @jalevieux already has so BEAT HIS SCORE 😅 Built in an afternoon on Claude, we’re exploring interactive little things like this as marketing for MENSCH. And just having as much fun as possible haha Link in bio, give it a spin! Disclaimer: no billionaires were harmed in the making of this game #billionaire #aiapocalypse #browsergame #satire #memes by @menschdotclub
MENSCH is hiring 📈
 Two founding roles: Head of Growth and Engineer.
 I know everyone says this, but MENSCH will never be an agency.
 The plan: build a team of ~6 that builds brands for impact startups, MENSCH itself, and a few top-secret sub-brands.
 DISCLAIMER: we are all-in on AI. I believe the future of creative work belongs to small teams that embrace it. Swipe for role details.
 🫵🏼 Is this you? DM me. 
💡 Know someone perfect? Tag ‘em below. #hiring #brand #growth #engineer #ai by @menschdotclub
Recent work: @students_for_a_better_future 📚 I was invited to speak their students by The Delta at Extra ‘24, an incredible 3 day workshop to equip students with impactful skills to use in their careers. @students_for_a_better_future is a prestigious scholarship programme that starts much earlier than usual—in grade 6—to equip high potential children with the resilience, skills and confidence they need to excel from then to a first job. From thousands of applications, 60 scholars enter the community every year. Meeting Halli and the SBF team, we totally hit it off. For us, education is such a privilege and my main give back is mentoring younger entrepreneurs. So you could definitely say i have a soft spot for what they do. But more than that everyone at SBF was so in on the mission. So dedicated. And the work itself is special. Usually programmes like these are picking the cream of the crop post-matric, or during college. They start way earlier—before life can really start getting in the way. Last year, we did a little visual refresh, some GTM strategy that ended in hiring the awesome Modise Tsiu, and built them a new website to rock on with. Link in bio for the website 🔗 — Strategy: @jonahklewis Art Direction: @jonahklewis Copy: @jonahklewis Web Design: Arthur Ehrensperger Web Development: Andrew Ehrensperger — #webdesign #branddesign #webdev #education by @menschdotclub
Our new MENSCH site got nominated for awwwards. 🎉 We poured a lot of love and creativity into it, but the crazy part? How we built it... in @claudeai The basis of great work is still human craft. That won’t change. What has changed is how we can make the work. Our brand strategy, identity, assets and core writing like the manifesto—all human craft. Our breakthrough agentic brand system enabled brother Claude to parse and retrieve that craft properly and stay on-brand. The work took two non-technical (but very experienced and tasteful) people three days to execute. There are things seriously wrong with AI like minted companies stealing hoards of copyrighted data. But thinking it’s all bad and shouldn’t exist is dumb dumb. When you use it properly.. look at what’s possible?! I said to someone the other day: ‘my problem right now is that i don’t know what i can’t do.’ Exciting as f*ck tbh Vote or browse the site at link in bio ⚡️⚡️ Brand Design: @fabrizio.morra 3D Art: @oskar.animation Copy: @jonahklewis Creative: @jonahklewis Web design & build: @jonahklewis #brand #claude #awwwards #siteoftheday #branddesign by @menschdotclub
3D Art for @gimiapp 💚 We crafted a suite of Y2K-inspired glossy glass icons to pull double duty. The first (more obvious) use case is to give the brand immediate depth and texture across main touchpoints (website, app) The decision to use iridescent glass was deliberate. The clean refractions add a rich, touchable depth, breaking up flat UI without clashing with the already colourful colour palette. The second less obvious use case (unless you work with creators/creator brands) is as gamified currency and status symbols inside Discord, for their creator community. Cool, custom level-up rewards, role badges, and reaction stickers gives creators a tangible flex they actually want to earn and use. Thanks to @oskar.animation for the collab ⚡️ — #branddesign #brandstrategy #3d #brand by @menschdotclub
Recent brand work for EUDA™ 🎁 The UK spends £40b+ anually on gifts. Mostly disposable crap (socks 😆) At the same time, 17m adults aren’t saving enough, and find investing scary & inaccessible. EUDA™ is an asset gifting platform where every gift says ‘love’ and ‘brains’. With a mission to change gifting for good. We built their minimum viable brand (MVB). For pre launch startups, an MVB is the visual and verbal brand work you need (and nothing more) on the path to product market fit. We crafted the name and a foundational visual and verbal identity. The word ‘euda’ comes from Aristotle’s concept of ‘eudaimonia’ which defines true happiness not as fleeting pleasure (Hedonia), but as long-term human flourishing. Making gifting more geared towards lifelong prosperity and growth directly channels that. Thanks to Angel, Rob, Heather & Wesley for the awesome collaboration 💚 Full case study soon ⏰ #brand #branddesign #brandstrategy #startup by @menschdotclub
Every brand we deliver now ships in two languages: human and agent. This is how you ship on-brand work at ludicrous speed: One .zip. 📁 Two main subfolders: 👩🏼‍🦲 /human: the craft in the decks and design files we’re used to, for humans to feel and use. 🤖 /agent: structured data that encodes the craft for agents to parse and retrieve. Slop is an input problem. It stops when agents stop guessing. Then there’s this: most brands drift after handoff with new work, agencies and hires. This .zip flags drift to whoever’s making the work and to the brand owner at project completion. Approve it and your agent writes the new craft to Figma, and ships a new .zip. Your brand compounds with every project. We’ve spent the last couple months glued to da computer figuring this out, inspired by Emmett & Co from @littleplains - Mega breakthrough!!⚡️ Read more at our link in bio 🔗 — #brandstrategy #brand #branddesign #claude #ai by @menschdotclub
We recently rebranded @gimiapp to strengthen their launch out of a wildly successful beta. They’re the platform for creator marketing 2.0; where brands manage creator programs and creators earn—minus the hassle. We built the brand around the platform’s core mechanic: shared wins, for brands and creators. We came up with the name GIMI: short, memorable and totally made up. We developed clear messaging that speaks to both sides. And built a visual world that feels fast, fun and rewarding—designed to live natively in the feed and resonate with remix-driven creators. Big thanks to everyone who brought this to life 💚 — Studio: @menschdotclub Strategy: @jonahklewis Name: @jonahklewis Design: @studioco.agency 3D: @oskar.animation Writing: @jonahklewis Video & Animation: @luke_vey, @jonahklewis Design Assets: @menschdotclub Product & website: @velocitylabs.uk & @marvlin.design — #brand #branddesign #brandstrategy #brandidentitydesign #thebrandidentity by @menschdotclub
New work for @gimiapp 🤌🏻 We recently rebranded GIMI to strengthen their launch out of a wildly successful beta. They’re the platform for creator marketing 2.0; where brands manage creator programs and creators earn—minus the hassle. We built the brand around the platform’s core mechanic: shared wins, for brands and creators. We came up with the name GIMI: short, memorable and totally made up. We developed clear messaging that speaks to both sides. And built a visual world that feels fast, fun and rewarding—designed to live natively in the feed and resonate with remix-driven creators. This is a little preview of the creator side brand. I’ll do another one for the, err, brand side brand. Same brand, just slightly different treatment on colour and imagery to suit the suit-types. Big thanks to everyone who brought this to life: Andrew, everyone at GIMI and our little powerful team! — Studio: @menschdotclub Strategy: @jonahklewis Name: @jonahklewis Design: @studioco.agency 3D: @oskar.animation Writing: @jonahklewis Video & Animation: @luke_vey, @jonahklewis Design Assets: @menschdotclub Product & website: @velocitylabs.uk & @marvlin.design — #brand #branddesign #brandstrategy #brandidentitydesign #thebrandidentity by @menschdotclub
MENSCH x Flybox® 🪰 Our partnership with Flybox® is going on four years. It’s been an eye opening challenge to build brand for such a novel startup in a relatively new vertical. We recently repositioned Flybox around a huge shift in the industry: the economics of insect farming as we know it can’t work out. Gen 2 is Insect Waste Management (IWM). And they’re the IWM company. We evolved their visual and verbal identity, including a new website, to represent their new positioning and the matured, knowledgeable technology company they’ve become. Their relentless optimism since day 1 means the yellow stays, bright and center 🌞⚡️ #brandidentity #branddesign #graphicdesign #brandbuilding #brandstrategy by @menschdotclub
Think your startup is hard work? Try building in a nascent vertical choked by regulatory hurdles and VC-backed mega plays built on faulty economics—while selling to age-old, traditional industries like waste management and farming 😅 A year ago, Larry told us that Flybox might close. The insect farming math wasn’t mathing. And the industry was keeping mum. Fast forward to today: they’ve called bullshit in public, repositioned the brand, rebuilt their offering and proved that low-cost production is completely possible. They’re taking the industry by storm. We couldn’t be prouder of the Flybox® team, and to play our little part Read more at the 🔗 in bio — #branddesign #brandidentity #insectfarming #sustainability #agricultureworldwide by @menschdotclub

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