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Steve Mintz

@mktg17

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Good food and curling. Soccer fan. Dad. ✌️🍉🍐🥝🥑🍤🥟🌮🍪🍺🍷🥃🍽🥢⚽️🏒🥌🎧✈️🏝⛺️🏕
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Enjoy the 4th of July. Happy 250th Birthday, America! by @mktg17
Does your brand strategy actually work? Or is it just a pretty document nobody reads? Real brand strategy shows up in every decision your team makes. That's what we're building this week. by @mktg17
Your brand strategy shouldn't sit in a drawer collecting dust. A great brand strategy is built on research, tested against reality, and designed to move your business forward. We break down the five biggest brand strategy fails and how to fix them. 🖇 Link in bio. by @mktg17
The Website Redesign Planning Guide is live. If you're thinking about redesigning your site, this is the first thing you need to read. We break down the timeline, budget, what to prepare, and the questions that actually matter. No fluff. Just practical stuff that saves you thousands. 🖇 Link in bio, go to blog to read. #WebsiteRedesign #Website by @mktg17
Color psychology is real. But here's what matters MORE: Consistency. 🔁 Same colors, same fonts, same feel — every time. That's how recognition is built. Get a free brand review → link in bio. 👆 Thanks to David Cox for the colorful graphic. #BrandDesign #BrandConsistency #DesignTips #SmallBiz #MadisonWI by @mktg17
Your story is your moat protecting your brand and business. It is the only real differentiator you have in a world rife with AI-generated content. Generative AI has democratized product and content creation, making it easy for small, traditionally under-resourced teams to get things done. But when these organizations turn to AI to do their work, everything starts to look the same. The real competitive advantage? Great storytelling. Marketing has evolved from interruptive TV commercials to influencer partnerships to today's short-form videos that make people pause mid-scroll. It's no secret that your audience is spending more time on your website and social media before they ever engage with you in the buying process. Brands that master storytelling in these formats win attention and loyalty. For video, the mechanics matter: a strong hook in the first 3 seconds, a quick transition, and a re-engagement point that reveals your X factor. You can think of a website and a blog similarly. But the human element matters more. AI can assist with ideation and production, but authentic storytelling—rooted in your mission, your values, and your community—still requires human taste and judgment. At Huston Design, we believe building a moat around your story isn't optional anymore—it's essential. Because in an era of commoditized products and AI slop, your story is the one thing competitors can't replicate. And its the one thing protecting your brand and business. Don't let your narrative get lost in the noise. Invest in telling it well. Thanks to David Cox for the awesome alligator! @mktg17 #Storytelling #BrandStrategy #ContentMarketing #AIandHumans by @mktg17
Your website might be showing its age? 👴💻 If your site looks like it survived Y2K, it's time for a refresh! Here's why updating every few years matters: 1️⃣ Better User Experience If people need a treasure map to find your call-to-action, they're leaving. A modern, intuitive site keeps visitors engaged and converts them into customers. 2️⃣ Stronger Security Old websites = unlocked doors for hackers. Outdated code and plugins create vulnerabilities that put your data (and your customers' info) at risk. Keep the bad guys out with regular updates. 3️⃣ Better Search Rankings Google loves fast, mobile-friendly sites; and now rewards Answer Engine Optimization (AEO). Modern sites answer user questions directly, landing you in featured snippets and on voice search results. More visibility = more traffic = more impact. Your website is your digital front door. Make sure it's welcoming, secure, and working FOR you. Ready for a glow-up? Link in bio! 👆 Thanks to @aptikas for the timeless design! #WebDesign #SEO #UserExperience #WebsiteSecurity #AEO #DigitalMarketing #WebsiteRefresh by @mktg17
Your testimonials might be doing more harm than good. 😬 Vague praise = zero trust. Specific results + real name + title = conversion gold. Check yours today. ✅ #WebDesign #UX #Testimonials #BrandTrust #Madison by @mktg17
Happy April Fool’s Day🎭 We love a good joke at Huston Design. But we are serious about Good Design. Because when it comes to branding and marketing, bad design is the one trick you don’t want to fall for. Here’s why: 1️⃣ First Impressions Matter Messy design is not going to impress anyone. 2️⃣ Confusing Design = Lost Customers If people can’t tell what you do, they won’t expend the brain energy to figure it out. They'll just move on. 3️⃣ Bad Design is Costly Cutting corners on design now leads to confusion. Duct tape can only hold a brand together for so long. You'll pay more later to fix it. Great design builds trust, drives engagement, and makes your brand unforgettable. So today, laugh at the pranks, but don’t let bad design be the joke! Thanks to @aptikas (Daria Sabinina) for seriously good design! #BrandingMatters #Brand #Design by @mktg17
Happy St. Patrick's Day! ☘️ Lucky brands don't just happen — they're built with strategy and a little heart. Thanks to David Cox for finding the pot o' gold with this design. #StPatricksDay #BrandDesign #Madison #GreenDay by @mktg17
Pretty ≠ powerful. 🎨 A brand that actually works attracts the right people, builds trust fast, and keeps your team consistent. Is yours doing all three? 🤔 Thanks to David Cox for the kingly graphic. #BrandStrategy #Branding #DesignThinking by @mktg17
Your brand problem probably isn't your logo. 🎯 It's the strategy underneath. Our new blog post is up — and it'll make you rethink what 'good design' actually means. Link to the blog in the bio. Thanks to @aptikas (Daria Sabinina) for the on-target #graphicdesign. #BrandStrategy #Branding #Design #GrowthMarketing #MadisonWI by @mktg17

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