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Nick

@nick.briton

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🇬🇧 Veteran | Founder @yumcars_official
Building a global brand from the ground up.
Sharing every step. Hoping it inspires yours.

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There’s something about landing on American soil that will never get old. 🇺🇸

My journey started in Ukraine. 🇺🇦

The United Kingdom became home. 🇬🇧

And now, standing here in America, I can’t help but reflect on just how far life can take you when you refuse to put limits on your ambitions.

I’ll always have a deep connection to where I came from. I’m fiercely proud of the country I call home, the values it has taught me and the opportunities it has given me.

But there’s something about America that I’ve always admired.

The patriotism. The ambition. The entrepreneurial spirit. The unapologetic belief that you can build something extraordinary if you’re prepared to work relentlessly for it.

Nothing about this journey has been handed to me. Every sacrifice, every late night, every setback and every risk has been part of something much bigger.

Three incredible nations, each with a special place in my heart.

🇺🇦 The country where my story began.

🇬🇧 The country I proudly call home… for this chapter 👀

🇺🇸 The country that continues to inspire me to dream even bigger.

I’ve learned that life has a remarkable way of taking you places you once only dreamed about. And sometimes, those places start to feel a little less like destinations…

Never forget where you came from. Never lose sight of where you’re going.

The best chapters are still to be written. ❤️

#yumcars by @nick.briton

Some people see a warehouse full of boxes. I see years of hard work, endless possibilities and a future that gets more exciting every single day!

I can’t explain it. The people, the energy, the possibilities, the sheer excitement of what lies ahead.

But there’s a lot more going on behind this smile than you might think.

Life is pretty special right about now ❤️

#yumcars #daretobelieve by @nick.briton

Nick, what’s your Friday night routine?

Me: Washing a car I can barely see!

#yumcars by @nick.briton

You can be hungry for more and still be grateful for everything you already have.

There will always be another goal to chase, another challenge to overcome and another mountain to climb.

But don’t get so caught up in building your future that you forget to enjoy the life you’re living right now.

Work hard. Stay grounded. Look after your people. And never forget to enjoy the little things along the way.

Some of the moments you’re living today are the very things you once dreamed about many years ago.

Keep smiling my friends ❤️

#life #daretodreambig by @nick.briton

I’ve worn a uniform myself, so I’ll always have a different level of respect for the people who choose a life of unknown everyday.

There’s something about wearing a uniform that stays with you long after you take it off.

Protect and serve those cannot do it for themselves.

The willingness to stand between those who need protecting and whatever is coming the other way.

Different uniforms may carry different badges, but the principles behind them can be universal worldwide.

Stand together. Look after your people. Protect those who need protecting and who cannot protect themselves. Never walk past what you know is wrong. These are some of the principles I took into the business life.

There is no greater show of force than good people standing together.

#brotherhood by @nick.briton

Back home and straight in!

One thing I’ve realised lately is that I’ve shown a lot of what we build, but nowhere near enough of what it actually takes to build it from 0.

More behind the scenes. More travelling. More decisions. More problems. More wins. More of the real journey.

Just documenting what happens when you decide to keep pushing the ceiling higher everyday.

Anyway, first day back. Come have a look around with me and excuse the jet lag black eyes ✌🏼

#yumcars by @nick.briton

I was once a little boy in Ukraine, growing up in complete poverty. Back then, I could never have imagined seeing places like this, never mind travelling to the United States to share something me and Kelly built from nothing.

That little boy could never have imagined coming to the United Kingdom, serving his country on the front line, building a business from nothing, and one day travelling across the world to the beautiful, free country of the United States to share what we have created.

This photograph is about possibility.

It is a reminder that where you begin does not have to decide where you finish. The hardest chapters of your life can either break you or build something within you that nobody can ever take away.

Everything I have experienced, from a humble simple life, to military service, to the sacrifices and setbacks of building YumCars, has taught me the value of freedom, hard work, loyalty and never forgetting the people who stood beside you when you had nothing and chose to fight with you everyday.

To now stand here in America, spreading the good word about our British business, is something I will never take for granted, ever!

I will never forget where I came from.
I will never forget the sacrifices our family made immigrating.
And I will never forget the honour of serving the country that gave me the opportunity to build a new life.

There is still so much further to go, and none of this has been achieved alone, Kelly my forever wing woman has been there from day 0. I am simply grateful to be here, grateful for every person who has supported us, and grateful that life has shown me just how much can change when you refuse to give up.

To that little boy who once had nothing

We’re doing alright my friend 🇺🇦🇬🇧🇺🇸

#believe by @nick.briton

Falling in love with America one day at a time 🇺🇸

Not just the place, but the beautiful amazing people.

As veterans from the UK, coming here and to feel the over whelming pride, the respect, the community and the warmth has honestly hit us way deeper than expected.

There’s something special about this country. The flags, the freedom, the way people stand together, the way veterans are respected, and the way this community has welcomed us like family and one of their own.

We will leave this place with something a lot deeper.

A deeper appreciation.
A stronger connection.
And a genuine love for America and the people who have made us feel so at home.

From two British veterans, thank you for reminding us what community really feels like 🇬🇧❤️🇺🇸

The secret mission continues!

#yumcars #secondhome by @nick.briton

LeBron where you at…? by @nick.briton

I’m not antisocial. I’m selectively social.

Tell me you are an introvert without telling me you are an introvert.

#yumcars by @nick.briton

As veterans, we know that FREEDOM IS NOT FREE!

Having served on the frontlines in Afghanistan, it is unfortunate that some people gave the ultimate sacrifice and never came home to protect what we call home.

Today we stand together with the USA 🦅 and remember!

Enjoy Memorial Day and Never Forget the top 1%

#memorialday by @nick.briton

Everybody talks about one day

We chose to say day #1

There comes a moment where you stop talking
and start building something that outlives you.

#yumcars #building by @nick.briton