EST+6

Typography System for @vsco Brand Redesign:
VSCO Gothic

VSCO Gothic is a custom typographic family designed by Göran Söderström from @lettersfromsweden . It is offered in 5 weights, including small caps versions. The typeface is intended for both digital consumption and print. The interest lies in not chasing perfection but rather realism.

VSCO does not overdo type. It finds the right proportions through the different typographic styles. It avoids over-decoration for an elegant and serene effect, even when we treat type as a graphic element. It also follows accessibility guidelines for informational text.

We also reduced the number of type sizes in our layouts as much as possible to declutter the space and create a coherent graphic language—only using type as a companion of visual content and the creator’s artwork that flows seamlessly around it.

Full case study: https://estplus6.com/work/vsco-brand-platform-relaunch/

VSCO Brand Redesign ↴
San Francisco, CA 2022/2023

Output ↴
Brand Design
Brand Development
Brand Strategy
Brand Identity
Brand Guidelines
Creative Toolkit
Creative Audit
Content Creation
Marketing Design
Art Direction
Branded Content
Curation

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