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EST+6

@estplus6

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Brand development & design practice. Investing in craft, strategy, and conceptual thinking to find unique and meaningful solutions.
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When things feel uncertain, sharing the work and the purpose behind it matters most. We’ll keep showing what we bring as creatives and as people. New website and new case studies on the way. More coming soon. Images: Nike Summer 25 + Research ↴ Brand Strategy, Creative + Art Direction x @upstatement Portland [OR] + Boston [MA] 2025 Overtone by Hinge ↴ Brand Design + Reserach w/ @createaplaylist New York [NY] 2025 The Type Founders ↴ Brand Strategy and Design x @upstatement Boston [MA] 2025 Fe x Ricky Rubio 2025 ↴ Collab, Art + Design Direction w/ @nuncadejesdecreer__ Barcelona [ESP] 2025 NYU Neu.Lab ↴ Brand Strategy, Naming + Brand Design New York [NY] 2023 Design Research / Performance ↴ Design Lab + Reserach w/ @superkeen.studio New York [NY] + Barcelona [ESP] 2024 #graphicdesign #typography #branddesign by @estplus6
Role of Color for @vsco Brand Redesign. While VSCO’s color theory is based on black-and-white (dark for creative process and light for creative expression), VSCO’s use of color encompasses the entire spectrum in between. Color represents creative self-expression and identity: a statement that VSCO supports individuals’ self-expression, communicates diversity, and connects our customers to the tools themselves. Full case study: https://estplus6.com/work/vsco-brand-platform-relaunch/ VSCO Brand Redesign ↴ San Francisco, CA 2022/2023 Output ↴ Brand Design Brand Development Brand Strategy Brand Identity Brand Guidelines Creative Toolkit Creative Audit Content Creation Marketing Design Art Direction Branded Content Curation #vsco #vscocam #photography #vscopresets #vscologo #analogphotography #creativity #creators #graphicdesign #design #graphic #typography #brand #branding #brandidentity #branddesign #artdirection #nydesign #designstudio #portfolio #designing #creative #systemsdesign #eyeondesign #itsnicethat #minimaldesign by @estplus6
Role of Color for @vsco Brand Redesign. While VSCO’s color theory is based on black-and-white (dark for creative process and light for creative expression), VSCO’s use of color encompasses the entire spectrum in between. Color represents creative self-expression and identity: a statement that VSCO supports individuals’ self-expression, communicates diversity, and connects our customers to the tools themselves. Full case study: https://estplus6.com/work/vsco-brand-platform-relaunch/ VSCO Brand Redesign ↴ San Francisco, CA 2022/2023 Output ↴ Brand Design Brand Development Brand Strategy Brand Identity Brand Guidelines Creative Toolkit Creative Audit Content Creation Marketing Design Art Direction Branded Content Curation #vsco #vscocam #photography #vscopresets #vscologo #analogphotography #creativity #creators #graphicdesign #design #graphic #typography #brand #branding #brandidentity #branddesign #artdirection #nydesign #designstudio #portfolio #designing #creative #systemsdesign #eyeondesign #itsnicethat #minimaldesign by @estplus6
Typography System for @vsco Brand Redesign: VSCO Gothic VSCO Gothic is a custom typographic family designed by Göran Söderström from @lettersfromsweden . It is offered in 5 weights, including small caps versions. The typeface is intended for both digital consumption and print. The interest lies in not chasing perfection but rather realism. VSCO does not overdo type. It finds the right proportions through the different typographic styles. It avoids over-decoration for an elegant and serene effect, even when we treat type as a graphic element. It also follows accessibility guidelines for informational text. We also reduced the number of type sizes in our layouts as much as possible to declutter the space and create a coherent graphic language—only using type as a companion of visual content and the creator’s artwork that flows seamlessly around it. Full case study: https://estplus6.com/work/vsco-brand-platform-relaunch/ VSCO Brand Redesign ↴ San Francisco, CA 2022/2023 Output ↴ Brand Design Brand Development Brand Strategy Brand Identity Brand Guidelines Creative Toolkit Creative Audit Content Creation Marketing Design Art Direction Branded Content Curation #vsco #vscocam #photography #vscopresets #vscologo #analogphotography #creativity #creators #graphicdesign #design #graphic #typography #brand #branding #brandidentity #branddesign #artdirection #nydesign #designstudio #portfolio #designing #creative #systemsdesign #eyeondesign #itsnicethat #minimaldesign by @estplus6
Typography System for @vsco Brand Redesign: VSCO Gothic VSCO Gothic is a custom typographic family designed by Göran Söderström from @lettersfromsweden . It is offered in 5 weights, including small caps versions. The typeface is intended for both digital consumption and print. The interest lies in not chasing perfection but rather realism. VSCO does not overdo type. It finds the right proportions through the different typographic styles. It avoids over-decoration for an elegant and serene effect, even when we treat type as a graphic element. It also follows accessibility guidelines for informational text. We also reduced the number of type sizes in our layouts as much as possible to declutter the space and create a coherent graphic language—only using type as a companion of visual content and the creator’s artwork that flows seamlessly around it. Full case study: https://estplus6.com/work/vsco-brand-platform-relaunch/ VSCO Brand Redesign ↴ San Francisco, CA 2022/2023 Output ↴ Brand Design Brand Development Brand Strategy Brand Identity Brand Guidelines Creative Toolkit Creative Audit Content Creation Marketing Design Art Direction Branded Content Curation #vsco #vscocam #photography #vscopresets #vscologo #analogphotography #creativity #creators #graphicdesign #design #graphic #typography #brand #branding #brandidentity #branddesign #artdirection #nydesign #designstudio #portfolio #designing #creative #systemsdesign #eyeondesign #itsnicethat #minimaldesign by @estplus6
Layout System for @vsco Brand Redesign: Creative Process and Creative Expression We defined two main types of layouts: The first one refers to the creative process and uses film negatives as a visual reference to define type placement close to the edges. The second one refers to a gallery and editorial approach using white space to frame artwork and allow a good lecture of the content. The layout system uses of grids to organize the information and protect the artwork display. It embraces negative space for a healthy content cadence and decluttering the compositions. It also uses simplification to focus on the most relevant information for a more significant impact. Full case study: https://estplus6.com/work/vsco-brand-platform-relaunch/ VSCO Brand Redesign ↴ San Francisco, CA 2022/2023 Output ↴ Brand Design Brand Development Brand Strategy Brand Identity Brand Guidelines Creative Toolkit Creative Audit Content Creation Marketing Design Art Direction Branded Content Curation #vsco #vscocam #photography #vscopresets #vscologo #analogphotography #creativity #creators #graphicdesign #design #graphic #typography #brand #branding #brandidentity #branddesign #artdirection #nydesign #designstudio #portfolio #designing #creative #systemsdesign #eyeondesign #itsnicethat #minimaldesign by @estplus6
Layout System for @vsco Brand Redesign: Creative Process and Creative Expression We defined two main types of layouts: The first one refers to the creative process and uses film negatives as a visual reference to define type placement close to the edges. The second one refers to a gallery and editorial approach using white space to frame artwork and allow a good lecture of the content. The layout system uses of grids to organize the information and protect the artwork display. It embraces negative space for a healthy content cadence and decluttering the compositions. It also uses simplification to focus on the most relevant information for a more significant impact. Full case study: https://estplus6.com/work/vsco-brand-platform-relaunch/ VSCO Brand Redesign ↴ San Francisco, CA 2022/2023 Output ↴ Brand Design Brand Development Brand Strategy Brand Identity Brand Guidelines Creative Toolkit Creative Audit Content Creation Marketing Design Art Direction Branded Content Curation #vsco #vscocam #photography #vscopresets #vscologo #analogphotography #creativity #creators #graphicdesign #design #graphic #typography #brand #branding #brandidentity #branddesign #artdirection #nydesign #designstudio #portfolio #designing #creative #systemsdesign #eyeondesign #itsnicethat #minimaldesign by @estplus6
Layout System for @vsco Brand Redesign: Creative Process and Creative Expression We defined two main types of layouts: The first one refers to the creative process and uses film negatives as a visual reference to define type placement close to the edges. The second one refers to a gallery and editorial approach using white space to frame artwork and allow a good lecture of the content. The layout system uses of grids to organize the information and protect the artwork display. It embraces negative space for a healthy content cadence and decluttering the compositions. It also uses simplification to focus on the most relevant information for a more significant impact. Full case study: https://estplus6.com/work/vsco-brand-platform-relaunch/ VSCO Brand Redesign ↴ San Francisco, CA 2022/2023 Output ↴ Brand Design Brand Development Brand Strategy Brand Identity Brand Guidelines Creative Toolkit Creative Audit Content Creation Marketing Design Art Direction Branded Content Curation #vsco #vscocam #photography #vscopresets #vscologo #analogphotography #creativity #creators #graphicdesign #design #graphic #typography #brand #branding #brandidentity #branddesign #artdirection #nydesign #designstudio #portfolio #designing #creative #systemsdesign #eyeondesign #itsnicethat #minimaldesign by @estplus6
Symbol and Wordmark for @vsco brand redesign: Creator always first. We revisited the symbol: its original shape was based on 26-slot outer ring, and a 14-slot inner ring. While the seal had a strong design story behind genetic mapping, codex, and mitosis, it was experiencing performance challenges on screen devices, motion, and smaller contexts. Changing the symbol would have never been a wise option, as we wanted to pay respect to its foundational archeology and DNA. However, we needed to find a solution to optimize it. We reduced the amount cells following its geometry as a design principle from the original guidelines. We added a simplified meaning that could reflect the platform’s evolution to its present state: creator at the core of the experience. The inner ring represents their creative process – tools, techniques, creations, and work. The outer ring represents their creative expression – what creators share and their relationships with their community. The symbol represents an interconnected group of dynamics, tools, patterns, and people that feed each other. An ecosystem of creative expression where CREATOR ALWAYS GOES FIRST, and it’s at the center of everything. Full case study: https://estplus6.com/work/vsco-brand-platform-relaunch/ VSCO Brand Redesign ↴ San Francisco, CA 2022/2023 Output ↴ Brand Design Brand Development Brand Strategy Brand Identity Brand Guidelines Creative Toolkit Creative Audit Content Creation Marketing Design Art Direction Branded Content Curation #vsco #vscocam #photography #vscopresets #vscologo #analogphotography #creativity #creators #graphicdesign #design #graphic #typography #brand #branding #brandidentity #branddesign #artdirection #nydesign #designstudio #portfolio #designing #creative #systemsdesign #eyeondesign #itsnicethat #minimaldesign by @estplus6
Very excited to finally share @vsco Brand Redesign. This has been an almost year-and-a-half project of refinement and collaboration, working closely with VSCO’s team and their beautiful vision of what it means to be a creator. Together, we’ve worked on several initiatives, starting with a brand update and refresh, shaping a new brand strategy, and creating collaterals—from design and marketing to content—to bring the visual system to life. VSCO is an honest brand that does what it says and puts creativity and creators first, whether you are part of the community or not. It has been an honor to help them realize this vision. I want to extend my thanks to Josh Ulm, Maggie Carson Jurow, John Slye, and Eric Wittman for their trust and for being fantastic enablers and collaborators in bringing the work to life. Also, thanks Joel Flory, Greg Lutze, and Wayne Wu for the support and for creating an incredible product. Full case study: https://estplus6.com/work/vsco-brand-platform-relaunch/ Case Study Video ↴ Motion Design: @sang.motion & @createaplaylist Case Study Track ↴ B2 from De Leon — 2018 Mana Records VSCO Brand Redesign ↴ San Francisco, CA 2022/2023 Output ↴ Brand Design Brand Development Brand Strategy Brand Identity Brand Guidelines Creative Toolkit Creative Audit Content Creation Marketing Design Art Direction Branded Content Curation #vsco #vscocam #photography #vscopresets #vscologo #analogphotography #creativity #creators #graphicdesign #design #graphic #typography #brand #branding #brandidentity #branddesign #artdirection #nydesign #designstudio #portfolio #designing #creative #systemsdesign #eyeondesign #itsnicethat #minimaldesign by @estplus6
EST+6 is a brand development & design practice delivering authentic world-class work, blending creativity, strategy, and bespoke processes. We invest in craft. We view design as an intellectual and collaborative journey that demands time and meticulous attention to detail. Thank you to all the designers, creatives, and clients for your unwavering support and trust so far! I am incredibly excited to continue our journey together. Website Development by @martillo.studio estplus6.com by @estplus6
Today, I’m thrilled and grateful to unveil what I’ve been cultivating for the past four years. EST+6 emerged in New York, initially known by a few other names, at the outset of my solo creative journey. What began as a personal endeavor has blossomed into a global network of creatives I am proud to call collaborators. EST+6 is a brand development and design practice, offering authentic, world-class work that seamlessly intertwines creativity, strategy, and bespoke processes. Our team comprises seasoned collaborators with over 15 years of collective experience spanning diverse networks, clients, and agencies of all scales across vibrant cities such as New York, London, and Barcelona. Our international reach enables us to tailor our approach to suit the unique needs and geographical considerations of each project. We embed ourselves into our clients’ teams to deeply understand their needs and culture. Our partners share a conscious commitment to making a positive impact on our world, whether on a micro or macro scale. They value brand strategy and conceptual thinking, seeking unique and meaningful solutions. At EST+6, we invest deeply in our craft. We view design as an intellectual and collaborative journey that demands time and meticulous attention to detail, and we seek to collaborate with people who share this perspective. Thank you to all the designers, creatives, and clients for your unwavering support and trust so far! I am incredibly excited to continue our journey together. Web Development by @martillo.studio 🙏 https://estplus6.com/ by @estplus6

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