EST+6

Layout System for @vsco Brand Redesign:
Creative Process and Creative Expression

We defined two main types of layouts: The first one refers to the creative process and uses film negatives as a visual reference to define type placement close to the edges. The second one refers to a gallery and editorial approach using white space to frame artwork and allow a good lecture of the content.

The layout system uses of grids to organize the information and protect the artwork display. It embraces negative space for a healthy content cadence and decluttering the compositions. It also uses simplification to focus on the most relevant information for a more significant impact.

Full case study: https://estplus6.com/work/vsco-brand-platform-relaunch/

VSCO Brand Redesign ↴
San Francisco, CA 2022/2023

Output ↴
Brand Design
Brand Development
Brand Strategy
Brand Identity
Brand Guidelines
Creative Toolkit
Creative Audit
Content Creation
Marketing Design
Art Direction
Branded Content
Curation

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