Jordan | Social Media Content Creator

Hashtags are dead 💀 Here’s what you should do instead 👇

The CEO of Instagram has said the hashtags don’t work

I’ve suspected this to be the case for a while

So how can we gain more reach without them?

Ever heard of SEO? 🤔

Keyword Optimisation?

If not, let me break them down for you!

Instagram in the modern world is a search engine...

Users will look for all sorts, such as recipes, holiday ideas or even content inspiration!

And it’s rare that we search for hashtags #️⃣

Instead, we use everyday words and phrases

THIS is what we should optimise towards with our Instagram captions 💡

Litter your captions with keywords you want to appear for

BUT - make sure they’re still super relevant to your content

Pro tip: You can try searching for keywords on Instagram yourself, which will show you the most searched-for 🔎

Which keywords will you rank for? Let me know in the comments ⬇️