BITE: Building Impact Through Eaters

🧩 To measurably shift norms, FCL calls on different behavioral strategies like choice architecture.

🌱 With @betterfoodfoundation and @sodexousa, we shifted the norm in three university dining halls by implementing a ‘plant-based by default’ food station, which increased students’ choice of plant-based options by nearly 60%. 🎧 Tune into Episode 137 of the @lifehabitspodcast through the link in our bio to hear more about this project and how we measure our impact, from FCL Founder and Executive Director Eve Turow-Paul.

🌎 Given that this simple intervention decreased associated greenhouse gases by more than 20%, imagine if all college campuses in the U.S. became plant-forward! Click the donate link in our bio to help us expand our defaults work.

#LifeHabits #FoodforClimateLeague #SustainableFood #PlantForward #PlantRich #PlantBased #Defaults #ChoiceArchitecture