Branding Coach | Ilya

A client asked me recently if I thought I was a bit weird. 🤷🏻‍♂️

Well, unique was the word she used.😅

Unique because she’d rarely worked with other designers who possess this one specific skill.

The skill I’d work on first if I was starting again as a brand builder. ☝🏼

Usually overlooked by designers and other branding professionals.

Adjusting this one trait will determine what kind of clients you’ll attract and work with.

→ Clients that need a cookie-cutter solution, like buying milk from the grocer.

→ Clients that value your opinion, and want to work with you long-term.

This will work regardless whether you position yourself as a brand identity designer, or want to become a brand strategist.

Let’s explore.