Branding Coach | Ilya

There’s nothing more forgettable than a beige looking brand. 💩

No point of view. No personality. That’s a high risk. 🙄

Or, on the flip side, a brand identity that’s trying to lean into latest design trends.

In both cases, a brand like this will fail to captivate and win over any potential customers.

But here’s the thing: the responsibility on creating a brand that generates that excitement lies both with the clients and the brand builders (designers, strategists).

Let’s unpack this together.

#branddesigners #brandstrategist #brandidentity