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Chiara

@chiarabbi

2 years ago
Il poeta ribelle, l'eroe solitario, è un individuo senza seguaci: non trascina le masse in piazza, non provoca le rivoluzioni. Però le prepara Un uomo, O. Fallaci
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Posted On: November 12th 2024, 12:07 am
Il poeta ribelle, l'eroe solitario, è un individuo senza seguaci: non trascina le masse in piazza, non provoca le rivoluzioni. Però le prepara
Un uomo, O. Fallaci

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Delhi Metro commuters are spotting some unusual slogans on their daily rides, thanks to a quirky advertising campaign by at-home salon brand Yes Madam. From “Just resign bro!” to “End the Facial-archy,” the brand is using catchy phrases and playful wordplay to make its advertisements stand out in crowded Metro coaches. The campaign features lines such as “1 Jeera 2 Ajwain, random facials please resign!”, “Aloo Lo Puri Lo, inn random facials se duri lo!” and “Ek kachori do samosa, random facials ka kya bharosa?” By combining familiar Indian food references with humorous Hinglish rhymes, the posters encourage commuters to rethink their skincare choices while keeping the messaging light and entertaining. The advertisements promote Yes Madam’s “Korean Glow Facial,” positioning it as an alternative to random facial treatments. With its mix of desi humour, memorable slogans and a playful twist on familiar expressions, the campaign turns everyday Metro travel into an opportunity for brand engagement—and gives commuters something unusual to read between stations.
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