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C-Luxe

@c_luxes_

2 years ago
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Posted On: December 9th 2024, 07:33 pm
Introducing our newest dress : Rhinestones ❤️
& heels ❤️
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Come in black, red, navy blue and pink, which you can pre order today.
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#blackbusiness #clothing #explorepage
Comments (1)
comfy_oniya 2 years ago

comfy_oniya

🔥❤️

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@powerade responded to Novig’s scantily clad Sydney Sweeney campaign: women’s sports have never been “just” sports. The Coca-Cola-owned sports drink brand is joining the backlash against the prediction market company’s controversial creative with its own digital outdoor ads that celebrate women athletes’ determination and resilience. Supported by content on Powerade’s social channels, the work turns Novig’s “Just Sports” slogan into a rebuke of the ads that have been criticized for sexualizing women in sports. @ogilvy, part of WPP’s dedicated Coke agency, Open X, touted the campaign in a social media post today that emphasized Powerade’s history of supporting female athletes. The post depicts the response running in Times Square with an adjacent image of the Novig ad. “When the conversation around how women are portrayed in sports started to pick up, we felt it was important for Powerade to share our perspective and reinforce what’s always been at the heart of our brand: athletes,” Leah Macko, Powerade’s VP of brand marketing, said in a statement. Powerade’s investments in women’s sports include two NCAA March Madness campaigns with @flaujae, Paris Olympics work featuring @itsshacarri and @_katie.grimes_, and campaigns with Alex Morgan and Tatjana Smith. The brand said it will continue that support in 2027 through its partnerships with the U.S. Women’s National Team and the FIFA Women’s World Cup. 📲 Read about the full campaign at the link in our bio. 🔗
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