Kirubaa Ganesh

The best marketing?
You don’t even realize it’s happening.

Yesterday, our flight to Delhi was delayed—after we had already boarded. You could sense the mood shift.

Tired and tied to our seats (almost).

Then came the paper bags.
Not an apology. Not a discount.

Just snacks.

A distraction? Sure.
But this wasn’t service—it was a clever marketing strategy.

We were introduced to partner brands,
in a moment of high attention and emotion.

Smart. Subtle. Strategic.
The delay? Forgot it even happened.

So folks,

Marketing isn’t always about grabbing attention.
Sometimes, it’s about showing up when attention is already there.
And using it wisely.

@indigo.6e