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Posted On: May 7th 2025, 10:06 am
Not sure what your conversion rate should be for your eCommerce store in the UAE?
We get this question all the time: “What’s considered a healthy conversion rate for my store?”
The answer depends on a few factors - but here’s the simple benchmark we use across the GCC...
The 1 to 800 rule:
- AOV of 800 AED: Then 1% is the goal
- AOV of 400 AED: Then 2% is the goal
- AOV of 1600 AED: Then 0.5% is the goal
This framework helps you quickly assess whether your site is performing or if it needs optimisation.
If you’re above those numbers - you’re doing something right.
At VIKST, a Dubai-based agency, we help GCC brands uncover where they’re losing conversions - and fix it fast.
We get this question all the time: “What’s considered a healthy conversion rate for my store?”
The answer depends on a few factors - but here’s the simple benchmark we use across the GCC...
The 1 to 800 rule:
- AOV of 800 AED: Then 1% is the goal
- AOV of 400 AED: Then 2% is the goal
- AOV of 1600 AED: Then 0.5% is the goal
This framework helps you quickly assess whether your site is performing or if it needs optimisation.
If you’re above those numbers - you’re doing something right.
At VIKST, a Dubai-based agency, we help GCC brands uncover where they’re losing conversions - and fix it fast.
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