Instagram story viewer> @vikstmarketing> Posts
VIKST(@vikstmarketing)'s profile avatar HD Profile

VIKST

@vikstmarketing

1.8K
followers
3
following
🚀 Premium eCommerce growth agency
🌍 Specialised in GCC & UK eCommerce
📈 Paid social - Creative strategy - CRO
💰 +$24M yearly revenue generated
POSTS STORIES REELS
Screens are great. Showing up in person is better. From the GCC to Belgravia 📍 Aryan, our Head of Performance Marketing, visited @amadawear’s pop-up in Belgravia to meet founder Lesley and talk growth face to face. Behind every ROAS number is a founder building something real. Great to see the brand come to life on Motcomb Street, London. A brand we help grow in the GCC is now welcoming shoppers in London. Seeing it come to life offline is why we do this 🚀 Congrats Lesley and the whole AMADA team đŸ”„ by @vikstmarketing
This year the VIKST team expanded and we joined forces in Dubai for our annual team trip 🙌 As a team we enjoyed the dunes, smashing a Hyrox workout, playing padel, and experiencing a wonderful sound healing session with one of our clients. Amongst all the adventure and activities, we got a chance to meet up with two amazing clients that we have been working with for a while 🚀 A big thank you to Ibrahim from Beroea Home and Belal from Gulf Orchid for welcoming our team and for a great partnership with VIKST so far. 2025 has been an amazing year of collaboration, connection and team culture! Onto a great 2026 đŸ”„ by @vikstmarketing
VIKST team workout đŸ”„đŸ’Ș by @vikstmarketing
Chasing a low CPC? A lot of eCommerce brands in the GCC are obsessed with lowering their cost per click. But here’s the problem: A low CPC often means low-quality traffic. If your ads are bringing in cheap clicks, you might be attracting people who were never going to buy in the first place. And that creates a negative loop: - Visitors flood your website but don’t convert - Your conversion rate drops - Meta and Google start deprioritising your ads - Your pixel doesn’t get valuable data - Your ad performance gets worse over time The fix? Focus on quality over quantity. You want traffic that adds to cart, initiates checkout, and actually buys - not just people who click and bounce. At VIKST, a Dubai-based agency, we help brands across the GCC optimise their targeting and creatives to attract high-intent traffic - not just cheap clicks. by @vikstmarketing
Still running basic product showcase ads? If you’re only showing off your products in clean studio shots, you’re doing your brand a disservice. The best-performing ad type right now across the GCC? Customer testimonial videos! Here’s why they work: - Real people. Real stories. Real trust. - A simple UGC-style video with someone speaking to the camera, explaining why they love your product - It feels like a recommendation from a friend - not a sales pitch These ads perform because they’re relatable. They instantly build credibility, increase click-through rates, lower CPAs, and increase overall conversion rates. We’ve seen the shift firsthand - brands switching to testimonial-style content scale faster, more profitably. At VIKST, a Dubai-based agency, we help eCommerce brands across the GCC create high-converting ad strategies built on real trust. by @vikstmarketing
Is your CPM too high - or is it actually a sign of good quality? One of the most common questions we get at VIKST is: “How do we lower our CPM on Meta ads?” Here’s the truth: A high CPM isn’t always a bad thing. In fact, if your CPM is super low, it could mean you’re targeting a cheap, broad audience that won’t convert. But let’s say you’re already targeting the right people - and your CPM is still too high. Then it usually comes down to one thing: Your creatives aren’t engaging enough. Meta rewards ads that people actually engage with. To lower your CPM, focus on: - Making your ads feel native to the platform - Using user-generated content (UGC) - Use strong hooks in the first 2-3 seconds - Ditching overly polished ads that scream “ad” Because when your ads are engaging: - Your CPM drops - You reach more people for the same budget - And your conversions become cheaper At VIKST, a local agency based in Dubai, we help eCommerce brands across the GCC optimise their ad creatives to perform better. by @vikstmarketing
From Vikst.io to Vikst.com It’s time for a change in our identity - and our domain. A lot has happened over the past couple of years, and our new visual identity reflects VIKST in 2025 - and the future. Vikst.io was the start. Vikst.com is the future. Go check out the new site and explore the updated branding đŸ”„ by @vikstmarketing
Your retargeting ads aren’t converting? Here’s why: If your retargeting ads are just showing people the same message over and over again - you’re doing it wrong. Most eCommerce brands in the GCC make this exact mistake: They think retargeting is about reminding. But it’s really about convincing. Retargeting should give people a new reason to buy - not just follow them around with the same ad. When done right: - You build trust - You overcome objections ... And your retargeting ROAS goes through the roof. At VIKST, a Dubai-based agency, we build smart retargeting funnels that actually convert - not just “reminders”. by @vikstmarketing
Spending over 1000 AED per day on Meta ads? If Meta is the only platform you’re using, you’re not reaching your full potential - especially in the GCC. Take Saudi, for example: Snapchat is used more than Instagram, but most brands aren’t running Snapchat ads. Snapchat, Google, TikTok - all of these platforms can help lower your blended CPA and reach more buyers. Diversifying your ad spend means: A stronger, more stable growth setup. At VIKST, a Dubai-based agency, we help brands across the GCC scale with smart, multi-platform strategies. by @vikstmarketing
Only testing one ad at a time for your eCom brand? You’re moving too slow.. This is one of the biggest mistakes we see eCommerce brands in the Middle East make with their Meta ads: They run one ad... wait for results... then try another one the week after. Here’s the reality: The brands that scale fast are the ones that test aggressively. You should be testing: - Multiple creatives - Multiple offers - Multiple audiences All at the same time. It’s not about finding the perfect ad. It’s about launching 10 solid variations, analysing performance, and doubling down on what works. The Meta algorithm rewards volume and structure. The more high-quality tests you run, the faster you find winners - and the faster you scale. But here’s the key: Your testing can’t be random - You need a structured framework inside your ad account. At VIKST, a Dubai-based agency, we help eCommerce brands across the GCC test smarter and scale faster. by @vikstmarketing
Not sure what your conversion rate should be for your eCommerce store in the UAE? We get this question all the time: “What’s considered a healthy conversion rate for my store?” The answer depends on a few factors - but here’s the simple benchmark we use across the GCC... The 1 to 800 rule: - AOV of 800 AED: Then 1% is the goal - AOV of 400 AED: Then 2% is the goal - AOV of 1600 AED: Then 0.5% is the goal This framework helps you quickly assess whether your site is performing or if it needs optimisation. If you’re above those numbers - you’re doing something right. At VIKST, a Dubai-based agency, we help GCC brands uncover where they’re losing conversions - and fix it fast. by @vikstmarketing
Is your CPA too high - and you’re not sure why? Here’s the hard truth: If your website isn’t converting, no ad strategy in the world will save you. Most brands in the GCC focus all their energy on paid ads... If your store has a conversion rate of 1%, that means you need 100 people to visit just to get a single sale. But if you increase that to just 2%, you double your revenue without spending more on ads. The brands that scale profitably in the GCC don’t just throw money at ads. They optimise their entire funnel - from first click to final checkout. At VIKST, a Dubai-based agency, we help eCommerce brands do exactly that. by @vikstmarketing

Download All

Save the photos and videos currently loaded on this page.

0Photos
0Videos
Ready to download 0 / 0

Keep this tab open until your download is ready.
back to up