a year ago
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Posted On: July 16th 2025, 09:12 am
FAVOREAT DESIGN x BRANDING
Fresh Coffee, Clean Ocean. đ â”â
Belcoâs shift to 90% sail transport wasnât just about sustainabilityâit had to convince coffee roasters. With costs rising, we needed a compelling reason to make them embrace the change.
Our strategic idea? Fresh Coffee, Clean Oceanâa manifesto brand with a strong identity, bold visuals, and a powerful message. More than an eco-choice, sail transport became a quality upgrade. A shorter, cooler journey (2â3 weeks vs. 6 on a cargo) in a ventilated hold at 20°C instead of metal containers reaching 60°C. The promise of better-preserved coffee won them overâand they were thrilled by the ocean-friendly impact too.
đ 250+ roasters joined, proudly displaying the movement in their shops.
From strategy to launch, we made the wave happen. đ
#FreshCoffeeCleanOcean #SailForTaste #LowCarbonCoffee
Fresh Coffee, Clean Ocean. đ â”â
Belcoâs shift to 90% sail transport wasnât just about sustainabilityâit had to convince coffee roasters. With costs rising, we needed a compelling reason to make them embrace the change.
Our strategic idea? Fresh Coffee, Clean Oceanâa manifesto brand with a strong identity, bold visuals, and a powerful message. More than an eco-choice, sail transport became a quality upgrade. A shorter, cooler journey (2â3 weeks vs. 6 on a cargo) in a ventilated hold at 20°C instead of metal containers reaching 60°C. The promise of better-preserved coffee won them overâand they were thrilled by the ocean-friendly impact too.
đ 250+ roasters joined, proudly displaying the movement in their shops.
From strategy to launch, we made the wave happen. đ
#FreshCoffeeCleanOcean #SailForTaste #LowCarbonCoffee
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