a year ago
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Posted On: July 22nd 2025, 10:40 pm
Why are singers and celebs becoming creative directors? 👀
Because legacy brands are out of touch and they know it. By tapping cultural icons, they’re buying back relevance, credibility & cultural capital.
It’s not just design, it’s their ‘stamp of. approval’ that sells
#culture #marketing #cultural #strategy #branding #culturalcapital #culturalcapital #pharrel #louisevuitton
Because legacy brands are out of touch and they know it. By tapping cultural icons, they’re buying back relevance, credibility & cultural capital.
It’s not just design, it’s their ‘stamp of. approval’ that sells
#culture #marketing #cultural #strategy #branding #culturalcapital #culturalcapital #pharrel #louisevuitton
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