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something from Berlin

@smthberlin

a year ago
don’t objectify anything in this life. smth’
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Posted On: September 1st 2025, 10:43 pm
don’t objectify anything in this life.

smth’

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This is why your content can’t hold viewer’s attention. It’s because of something called the Hourglass Effect. If there’s one reason why my videos have super high retention, it’s because I found a way to solve for this. Every viewer has about 25 seconds of attention capacity in their brain. Think of it like an hourglass that starts draining the second your video starts. Even if you have the greatest hook of all time, the average viewer is going to leave when that 25 seconds is up. Unless…you rehook them. A rehook is a specific type of sentence that enables you to flip the hourglass back over. This buys you another 25 seconds of attention, which dramatically increases watch time. Now this seems like a little thing, but a great rehook can actually be the most valuable line in the entire script. And the tactical method for writing them is actually very simple. First, you want to identify the main interesting thing your viewer is thinking about. This is usually whatever you set up in the intro of the video. Then, you want to frame the rehook. This is a transition from the first interesting thing to a second one. If you can make that transition smooth, you will reset the hourglass and hold their attention for way longer. Now the technique for writing rehooks is one of the most valuable storytelling skills you can learn. This is one of the things I teach in the storytelling section of my new Short Form Launch program… It’s a 4 week live content challenge that’ll breakdown everything I know about storytelling, scriptwriting and hooks. Comment “Launch” if you want to get access. Follow @kallawaymarketing to learn how to grow faster on social media #marketing #contentcreator #contentstrategy #socialmedia #video
It’s My Day🥂 Happy Birthday to Me ❤️ Celebrating myself 365 Days. #happyasalways #gratitude #happyme #lushlife
I need that Tesla roadster when it drop, living in la it be like 45 mins for a 8 mile drive just to get some 🐱 #tesla #roadster
Olen ehdolla eduskuntaan Uudeltamaalta! ✅ Vaalit ovat kallista puuhaa. Meidän kampanjaa eivät rahoita miljonäärit. Siksi tukesi, oli se minkä kokoinen tahansa, on erittäin tärkeä ja tarpeellinen kampanjan onnistumiselle. Tue kampanjaamme joko tilisiirrolla tai Mobile Payn/Vippsin kautta ja olet mukana rakentamassa reilumpaa tulevaisuutta meille kaikille. ♥️ Tilisiirto: FI42 8146 9710 3129 75 Saaja: Riku Niemisen Kannatusyhdistys ry Tai Mobile Pay / Vipps: 77399 Kiitos! ✌🏻
Я расстраиваюсь, когда вижу пуделей, которые сейчас заполонили Тель-Авив. Нет, я их не ненавижу. Пудели не виноваты. Их я люблю и глажу. Но… сердце мое болит.
My fav flip flops
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