a year ago
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Posted On: October 14th 2025, 03:19 pm
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I’ve seen some new faces recently so thought I’d share a little about me.
Born and raised in San Diego, I’ve always been inspired by the coast, nature, and organic textures, bringing that effortless California feeling into my floral designs. With a background in marketing, I’ve always been drawn to community, connection, and creating beautiful things. Flowers just felt like the perfect way to bring all of that together. 🌼
My name is Erica :) This past year, I became a mom, and that life shift made me reevaluate my path. I knew I wanted to be a role model for my daughter—not just in words, but in action. If I was going to teach her to believe in herself and follow her passions, I needed to do the same.
So I pivoted my focus from a corporate role and launched Isla Flor, a floral brand named after my daughter, who continues to be my biggest inspiration. Thank you for stopping by. I hope you’ll stick around and support this little business in its exciting early stages.
xx
Born and raised in San Diego, I’ve always been inspired by the coast, nature, and organic textures, bringing that effortless California feeling into my floral designs. With a background in marketing, I’ve always been drawn to community, connection, and creating beautiful things. Flowers just felt like the perfect way to bring all of that together. 🌼
My name is Erica :) This past year, I became a mom, and that life shift made me reevaluate my path. I knew I wanted to be a role model for my daughter—not just in words, but in action. If I was going to teach her to believe in herself and follow her passions, I needed to do the same.
So I pivoted my focus from a corporate role and launched Isla Flor, a floral brand named after my daughter, who continues to be my biggest inspiration. Thank you for stopping by. I hope you’ll stick around and support this little business in its exciting early stages.
xx
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