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Posted On: November 18th 2025, 05:57 pm
The adults who grew up on Jarritos, but are more health-conscious today, will love Bawi.
The Austin, Texas-based company markets itself as “the first sparkling agua fresca.” Started by Victor Guardiola, a 27-year-old Mexican immigrant, the company has raised more than $3.5 million to reimagine the soda market. With colorful font and lotería-inspired branding, Bawi’s line of flavors includes piña (pineapple), maracuya (passion fruit), límon (lime), and guayaba (guava).
Bawi was created during Guardiola’s time at the University of Texas in Austin, just before he graduated in 2020. The idea formed in the summer of 2019, but it wasn’t until April 2022 that the first production run took place, launching the company with Jordan Hicks (who left the company earlier this year). Guardiola tested his concept at farmers markets in 2020 “because it’s important to see if your product actually has product market fit by selling it.”.
Today, Bawi is available at Fresh Thyme grocery stores nationwide, Whole Foods in Austin and Northern California, and online through Amazon and the Bawi site, which offers discounted pricing to customers who shop directly through the brand. Bawi is on track to beat its 2025 sales target, with revenue exceeding $2 million. Austin, Chicago, and Northern California are the brand’s biggest markets.
“Food and beverage at large is such an incredible vehicle for culture,” said Guardiola. “Bawi is a Trojan horse for people to open a dialogue about Hispanic culture and food.”
✍️: @ximenanbqk. Swipe and learn more about @drinkbawi in #linkinbio.
The Austin, Texas-based company markets itself as “the first sparkling agua fresca.” Started by Victor Guardiola, a 27-year-old Mexican immigrant, the company has raised more than $3.5 million to reimagine the soda market. With colorful font and lotería-inspired branding, Bawi’s line of flavors includes piña (pineapple), maracuya (passion fruit), límon (lime), and guayaba (guava).
Bawi was created during Guardiola’s time at the University of Texas in Austin, just before he graduated in 2020. The idea formed in the summer of 2019, but it wasn’t until April 2022 that the first production run took place, launching the company with Jordan Hicks (who left the company earlier this year). Guardiola tested his concept at farmers markets in 2020 “because it’s important to see if your product actually has product market fit by selling it.”.
Today, Bawi is available at Fresh Thyme grocery stores nationwide, Whole Foods in Austin and Northern California, and online through Amazon and the Bawi site, which offers discounted pricing to customers who shop directly through the brand. Bawi is on track to beat its 2025 sales target, with revenue exceeding $2 million. Austin, Chicago, and Northern California are the brand’s biggest markets.
“Food and beverage at large is such an incredible vehicle for culture,” said Guardiola. “Bawi is a Trojan horse for people to open a dialogue about Hispanic culture and food.”
✍️: @ximenanbqk. Swipe and learn more about @drinkbawi in #linkinbio.
Comments (75)
7 months agoohlivilivi
It’s sooo good and nothing authentic like it out there but man it’s sooo expensive 😢
7 months agokatarina.alwerud
No because I promise I help keep y’all in business with my central market instacart orders. Cases on cases!!! Amazing product!
8 months ago__caribbeanclouds__
So impressed with your product. Anyway yall planning to make STRAWBERRY!?
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