Aisha Akif ● Creative Director ● Dubai Photographer

You know what excites me more than an action shot ? A well drafted creative direction document - thoughfully crafted, well scripted, perfectly aligned with brand guideline, aesthetics and Voila! The improvisation that happens after are perks for an outstanding output.
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This is simply what went behind our shoot for the Prelaunch to Launch campaign for Mysha newest launch - SunBop ❤️ From printing newspapers to doing outdoors to creating a clinical laboratory setup to working on some uber cool graphic animations, it was nothing short of a phenomenal kickoff 🥰
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Priceless moments, endless memories and a gentle reminder why I love doing what I do 🥹🫶
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.YoursTruly 🧕🏽
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Utility : @sbafilms_  🇦🇪
Direction & Production : Squad Alpha @sbafilms_  🇦🇪
Post Production: Squad Dynamite @sbafilms_ 🇮🇳
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