graphic design - editorial | branding | digital

For my second project, I wanted to focus on a digital design piece. The inspiration came from the Christmas emailers I receive each year from brands I subscribe to, and the different ways they signal the season.
I created a holiday email campaign for Hearth & Harvest, a fictional Jamaican breakfast brand, specifically developed for this concept. It was essential for the work to feel local and not overly North American, which presented the primary challenge of finding a balance between Jamaican Christmas traditions and a modern, recognizable holiday feel.

The project began by defining only the essential brand elements needed to support the campaign, while also taking cues from effective emailers to maximize impact. From there, I designed a featured holiday product that helped shape the overall visual direction of the campaign.

Swipe through to explore the project from early thinking to final design, highlighting my process and exploration along the way!
#graphicdesign #digitaldesign #holidaydesigns #reallygoodemails #emailmarketingcampains #adobephotoshop #adobeillustrator