J.Drews

Is the Erewhon smoothie worth it? 🥤

After being bombarded with Erewhon content for years ( the hyped-up grocery store of influencers, creatives, and wellness lovers) - I knew I had to try it the second I landed in LA.

The verdict?

Honestly… 7 out of 10.
(I tried the perfect amino choco device by Gary Brecka)

But the smoothie wasn’t really the point.

What fascinated me (as a branding studio owner working in health + wellness) is how well Erewhon has defined its audience and built a brand that feels memorable -even to people just passing through.

From the visuals to the experience, it’s a great reminder that strong branding isn’t just about the product.

It’s about clarity, consistency, and knowing exactly who you’re speaking to.

And that’s the real takeaway.

If you run a health or wellness business and want to understand how branding can support your growth (not just look good) you’re in the right place.

Follow my business; @jaiastudio.agency

I share real-world observations, case studies, and strategy-first branding insights here.

Plus, I have a new marketing worksheet dropping next week to help businesses plan for a stronger 2026 ✨