Boosted

Last month, Boosted rolled out a bold new identity for E Tū Toi, our Māori match funding initiative, run in collaboration with Creative New Zealand Māori Strategy & Partnerships and The Arts Foundation Te Tumu Toi.

Today, we’re spotlighting the designer behind the new look – Tayla Hartemink (Tūhoe, Te Arawa). Tayla’s whakaaro and creative direction helped shape a visual identity that captures the wairua of what E Tū Toi is all about — strength, aspiration, and the power of coming together.