6 months ago
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Posted On: May 3rd 2026, 10:59 am
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Fresh new window display for @oud_zaad designed by us @studiogerritsenbart
A window display that plays with light and perspective day and night. The installation sparks curiosity from afar and invites exploration, creating a connection between the street and the store.
The spatial design for the window display features two layers; a huge condom-like pink object and a half a circle of transparent blinds that distort your view, and play with light both during the day and night.
Because we were designing for a second hand store, we wanted to only reuse left-over materials from our own productions. We repurposed and redesigned into new design elements resulting in a new bold design that compliments and showcases the store itself.
Our team:
Art direction: @ellagerritsen
Spatial Design: @florian_bart , @jacobylouison
A window display that plays with light and perspective day and night. The installation sparks curiosity from afar and invites exploration, creating a connection between the street and the store.
The spatial design for the window display features two layers; a huge condom-like pink object and a half a circle of transparent blinds that distort your view, and play with light both during the day and night.
Because we were designing for a second hand store, we wanted to only reuse left-over materials from our own productions. We repurposed and redesigned into new design elements resulting in a new bold design that compliments and showcases the store itself.
Our team:
Art direction: @ellagerritsen
Spatial Design: @florian_bart , @jacobylouison
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