Kyle Eertmoed

At its core, this site is so simple. The identity is intentionally rugged through collage. We hired a photographer, printed them with an inkjet on copy paper, then rescanned them all for an authentic grain that aimachines will never be able to replicate. I think my favorite part is how the site tells his story and reframes how we can think about our own fitness journey. I respect what Justin is building and really enjoyed making this #Framer site for his fitness practice. If you ever want to chat about identity, brand strategy, Framer websites, hit me up.

Photos: @brandon.brightside
Client: @marcistheory
Site: @framer
Design: @eertmoed.studio