Posted On: May 28th 2026, 08:49 pm
The Forever King Tour of China marked the global kickoff of the LeBron XXIII, with
@kingjames taking the brand to Shanghai and Chengdu to connect with some of the world’s most passionate basketball fans, marking the 20th anniversary of his first Nike tour of Asia. Perimeter’s full identity system launched alongside it, including the shirt LeBron wore on tour and the campaign that surrounded it.
Thank you to the
@nikebasketball and LeBron James global athlete brand marketing teams for believing in us.