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디자이너브랜드 노이어 | NOIRER MEN

@noirer_men

5 months ago
noirer 26 HS Campaign
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Posted On: May 30th 2026, 09:38 am
noirer 26 HS Campaign

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SuperValu, your honey labels need an update! Under the new EU labelling rules, honey has to show its countries of origin in descending order, with the percentage from each country. That’s how we know what we’re actually buying. SuperValu’s own brand honey lists India, Vietnam, Cuba, Mexico and Argentina, tucked up at the top of the jar. But there’s no percentage breakdown. And the back still says “a blend of EU and non-EU honeys”, even though there’s no EU honey in it at all. Their squeezy honey is exactly the same. We can see The Healy Family’s organic honey on the same shelf which does have the countries of origin listed in the way the regulation requires: 90% Chinese, 10% Tanzania. We as consumers deserve full transparency and this is why the new EU labelling laws for honey came into effect in June! And this is not good enough from a company as big as SuperValu.. are they doing it like this purposely? Regardless they need to follow the rules like all the other honey brands. What do you think?! 👇 #foodlabels #honeylabelling
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