LEMALT | You're Not Dehydrated. You're Demineralised.

Running a brand has honestly taught me that the smallest details can completely shape customer trust.

One ingredient changed the entire direction of LEMALT.

Early on, we used Freeze Dried Lemon Powder that contained a minute trace of Maltodextrin in the formula. At first, I didn’t think much of it because it’s common in a lot of electrolyte products. But after a customer raised concerns, I actually took the time to properly research it instead of getting defensive.

And honestly? I could understand why people were hesitant.

That single conversation completely shifted the direction of the formula and how I approached product development moving forward. It reinforced something important:
Just because an ingredient is industry standard doesn’t mean your customers want it in their body.

Another lesson came from something ridiculously small:
A smudged best before date.

We originally stamped the dates directly onto the packaging. During transit, some of the ink didn’t fully dry and smudged slightly. One customer immediately accused us of selling old product, claimed the date “had to be two years old,” and demanded an instant refund.

Classic small business moment.

What hit me wasn’t even the refund itself. It was realising how quickly trust can disappear over one tiny packaging detail.

That one situation pushed manufacturing to completely change the process and move to printed stickers instead of stamped dates.

Ironically, a few weeks later, the same customer was liking our social media posts again. So apparently the “terrible” product still made the cut 😂

But that’s the reality of building a brand:
Customers don’t just judge the product.
They judge the ingredients.
The packaging.
The presentation.
The tiny details you thought nobody would notice.

And honestly, LEMALT is better because of it.