Huda | Creative Designer

‏Russ has always been more than just a cafe, it’s a familiar feeling. 🤍✨

‏For this refresh, the goal wasn’t to redesign the identity, but to evolve it while keeping the same soul people connected with
‎‏The character was carefully developed through:
- refined illustration details
- softer and more dynamic poses
- new interactions inspired by the Russ experience
- subtle lifestyle elements that add personality without losing familiarity

‏The result is a refreshed visual direction that feels more alive, expressive while still staying true to Russ’ original identity

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