graphic design - editorial | branding | digital

Mini-Project / Branding Exploration for Reformr— a reformer Pilates studio focused on control, discipline, and intentional movement.

Using the keywords structured, minimalist, modern, and elevated, I built a clean look. Horizontal bars echo the reformer machine, while a shorter bar nods to the missing 'e' in Reformr.

I also explored language such as "renew," "reclaim," and "release" to reflect the studio’s modern and wellness-oriented atmosphere.

Created from a recent @designerbriefs weekly challenge.

I’d love to hear your thoughts on this direction!

#dbreformr #designconcept #brandingdesign #minimalbranding #wellnessbranding