5 months ago
Co Creator: 
23
2
Posted On: May 24th 2026, 07:20 pm
Tagged Users:
Are we building the right homes? 🤔
In this episode, Ryan Berlin and Ryan Wyse are joined by Senior Product Development Manager Elaina Cowley to unpack new research on how buyers and renters are making housing decisions today.
The findings point to a clear shift in preferences: 68% would purchase if affordability wasn’t an issue, 55% show strong interest in townhomes, and 92% of buyers report high car ownership.
When it comes to amenities, the gym ranks number one while functional space is winning out (84% prefer a larger living room over an enclosed den). Turns out, storage is now valued more than traditional features like dual vanities.
What people want in a home is changing and the implications run deeper than design alone.
🔗 Explore our Homes of Tomorrow Survey | White Paper or watch the full episode for more context behind the numbers.
Episode #88: What People Want In A Home Today
In this episode, Ryan Berlin and Ryan Wyse are joined by Senior Product Development Manager Elaina Cowley to unpack new research on how buyers and renters are making housing decisions today.
The findings point to a clear shift in preferences: 68% would purchase if affordability wasn’t an issue, 55% show strong interest in townhomes, and 92% of buyers report high car ownership.
When it comes to amenities, the gym ranks number one while functional space is winning out (84% prefer a larger living room over an enclosed den). Turns out, storage is now valued more than traditional features like dual vanities.
What people want in a home is changing and the implications run deeper than design alone.
🔗 Explore our Homes of Tomorrow Survey | White Paper or watch the full episode for more context behind the numbers.
Episode #88: What People Want In A Home Today
Comments (2)
More posts
