Spicewalla Spices

“To ‘jugaad it’ basically means to MacGyver something. Street food in India isn’t really traditional. It’s a hodgepodge. Immigrants come to big cities, set up stalls, and work with whatever’s available. That’s where the most creative food comes from, and that’s the spirit of jugaad. This is the duct tape of spice blends. Keep it in your kitchen toolbox! It’s what you’ll reach for when you need to fix flavour.

It’s the perfect blend of salt, sugar, and MSG. Now, I would say we need to start talking about MSG, but people already are, and it’s about damn time. It’s gotten a bad rap. It’s the bad guy in every movie. Why? For so many years we’ve deprived ourselves of the wonder and glory of MSG.

As everybody might know by now, you can easily google it and find out, but a lot of its myths have been debunked. Actually, you’ll find MSG naturally occurring in things like parmesan cheese, miso, and tomatoes. So go ahead, and Jugaad It, baby! It’s in-store and online today.” -Meherwan Irani

#jugaad #indian #chef #launchday #indianfood

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