hasbro

Meet Sixth Wall: Hasbro’s new AI studio. 🎙️✨

Built to bring iconic characters into the age of AI through authentic, licensed character experiences, Sixth Wall is grounded in a simple belief: characters must remain true to their creators, their brands, and the fans who love them. 🫶

What makes Sixth Wall different?
✔ Created for builders, rights holders, and partners to build trusted character experiences.

✔Talent-first, with a participation model that compensates performers and uses only authorized voice recordings.

✔ Powered by CharacterOS, designed to preserve character personality, canon, voice, and safety guardrails.

✔ Introduces Behavioral Licensing: a new approach focused on how characters think, speak, and interact.

✔ Built on Hasbro’s AI Principles, with commitments to safety, transparency, human creativity, and community respect.

We’re also proud to launch with @elevenlabsio bringing select Hasbro characters to the company’s Iconic Marketplace. 🙌

⬆️ Watch to hear directly from some of our legendary voice talent.

🔗 Learn more at the link in bio.

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