Trend research is often part of that conversation, but it’s important to understand that it’s not about simply predicting the future.
Instead, it helps us uncover the drivers of change, challenge assumptions, and explore multiple possible futures to support stronger decision-making.
In collaboration with Els Dragt, author of How to Research Trends, we explore this in our latest article: “Trend Research Is Not Future Prediction.”
A great read for anyone curious about what’s changing, what’s next, and how to make smarter choices along the way.
💡 Share your thoughts: What role do you think trend research should play in shaping organisational strategy?
#TrendResearch #StrategicForesight #Innovation #FutureThinking #Strategy DesignResearch
3 months agobispublishers
How do we identify emerging opportunities, respond to changing behaviours, and prepare for what’s next? Trend research is often part of that conversation, but it’s important to understand that it’s not about simply predicting the future. Instead, it helps us uncover the drivers of change, challenge assumptions, and explore multiple possible futures to support stronger decision-making. In collaboration with Els Dragt, author of How to Research Trends, we explore this in our latest article: “Trend Research Is Not Future Prediction.” A great read for anyone curious about what’s changing, what’s next, and how to make smarter choices along the way. 💡 Share your thoughts: What role do you think trend research should play in shaping organisational strategy? #TrendResearch #StrategicForesight #Innovation #FutureThinking #Strategy DesignResearch
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