3 months ago
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Posted On: July 17th 2026, 10:03 am
When you change the rules, you change the playing field for everyone. A ban on indoor smoking changed pub culture almost overnight. A small charge on plastic bags all but ended their use.
The rules of advertising are written by the global standards bodies, ISO and the Greenhouse Gas Protocol. Right now they say the emissions from the work itself, the campaigns we make for the clients we work for, don't have to be reported at all. This year, both bodies revise their standards. That happens roughly once a decade.
We have a proposal on the table to make the work count. What we need now is the campaign that brings people into the consultation, and we're asking London's creatives, designers and strategists to help build it. Its name, its tone, its direction.
One-hour online briefing on Wednesday 22 July, then a three-hour Hackathon at Iris on Monday 27 July. Food and drinks on us.
Register via the link in the bio.
#AdvertisingIndustry #ClimateAction #CreativeIndustry #Sustainability #AdvertisedEmissions #LondonCreatives
The rules of advertising are written by the global standards bodies, ISO and the Greenhouse Gas Protocol. Right now they say the emissions from the work itself, the campaigns we make for the clients we work for, don't have to be reported at all. This year, both bodies revise their standards. That happens roughly once a decade.
We have a proposal on the table to make the work count. What we need now is the campaign that brings people into the consultation, and we're asking London's creatives, designers and strategists to help build it. Its name, its tone, its direction.
One-hour online briefing on Wednesday 22 July, then a three-hour Hackathon at Iris on Monday 27 July. Food and drinks on us.
Register via the link in the bio.
#AdvertisingIndustry #ClimateAction #CreativeIndustry #Sustainability #AdvertisedEmissions #LondonCreatives
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