Dr Michael Aicken • Aesthetics Hackney

We’ve been pretty quiet on the gram. If we’re being honest, which we always are, we’ve found the whole space overwhelming.

Every week there’s a new device, a new serum, a new injectable nobody had heard of twelve months ago that everybody’s suddenly offering. Influencers recommending things they were paid to recommend. Clinics chasing whatever’s trending because standing still feels like falling behind. It’s a lot of noise, and most of it isn’t for you. It’s for the algorithm. And profit.

We haven’t got any new shiny treatments to show you. We’re sticking with the classics - anti-wrinkle injections, filler, skin boosters. The ones we know work, know how long they last, and know exactly how they behave in a face. Eighteen years of Dr Mike doing this means he’s had plenty of time to watch trends come and go, and plenty of time to notice how rarely the classics let anyone down.

So that’s where we’ve been. Not chasing the new thing. Just quietly doing the old things properly.