🇦🇺Hackerlily HipSurfer Hipseat Baby Carrier + Bum Bag

Launching Hackerlily into the UK has been a big bet 🇬🇧

It is a competitive, established market with brilliant brands, cautious customers and plenty of reasons for people to stick with what they already know.

So winning Silver for Best Toddler Product (in the Project Baby Awards) in a market we have only just entered is bloody amazing - and I’m so proud of myself for backing myself, and my baby, the HipSurfer.

Behind the badge is a lot of unglamorous work: compliance, logistics, shipping, pricing, positioning, retail conversations and building trust from scratch in a new market.

And although I lived in the UK for 11 years, so much has changed since I left. I’ve also pivoted industries, so in many ways, I’m starting from scratch again.
Getting this kind of feedback so early is exactly what I needed as a solo founder to keep backing myself through the late nights, the uncertainty, and the constant hope that all the little bets will pay off.

While it is still so early in our UK journey, there is clearly demand for practical, beautifully designed and super functional products that make life easier for parents and carers.

Know any retailers, distributors or partners who have a HipSurfer-shaped hole in their business?

Please tag and share - I’ll accept all the help and connections 🙏

A big shout out to Amber Steventon Emma Wardle and Emma Waterfield from @azariapr for their support in making this possible 🙏

Carmel Akhavari Kate Walker @ruan hughes