Perception

For the annual CRS event, we collaborated with TRAKAmerica to design their sponsor key cards.

Because a hotel key card is used multiple times a day, it offered a reliable way to communicate directly with attendees. Knowing the industry is currently in a highly dynamic period, we centered the design on a relevant message from their CEO:

“When uncertainty demands action, anchor to your fundamentals.”

This approach is based on clear communication. When every element of a brand’s output is designed with the same core principles, those elements work together to build a cohesive and lasting impression.