15 days ago
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Posted On: July 10th 2026, 06:57 pm
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Ever wondered what a summer internship in the sports industry looks like? Follow Whitney Lind from @lehighwbb as she takes us through her day while working with Van Wagner Sports Group! 🏀⚾️
- I am currently a summer intern with Van Wagner Sports Group, a global leader in TV-visible signage. I work in the Dorna division, which sells visible signage behind home plate, courtside, and along the sidelines of sporting events. Our team helps advertisers maximize their exposure through partnerships with the MLB, NFL, NBA, NHL, NCAA, and MLS.
- Since it’s baseball season, many of my current projects focus on MLB client servicing. Every morning, I start by checking my email and reviewing my assignments for the day. I work alongside another intern, and we divide our daily tasks. Some mornings begin with a list of projects to complete, while others start with a Zoom meeting to discuss our priorities for the day.
- Today, I began pulling home run highlights to create proof-of-performance reports for our advertisers. We create highlight videos and photo recaps that demonstrate the value of our clients’ visible signage by showcasing exposure, impressions, and performance metrics.
- I also spent part of the day updating monthly PowerPoint presentations that are sent to clients. These reports help summarize campaign performance for our clients.
- No two days are exactly the same in my internship. Depending on the day, I work on calculations, reports, recaps, presentations, and other client servicing projects that help support our sales team and strengthen relationships with current and future clients.
- I am currently a summer intern with Van Wagner Sports Group, a global leader in TV-visible signage. I work in the Dorna division, which sells visible signage behind home plate, courtside, and along the sidelines of sporting events. Our team helps advertisers maximize their exposure through partnerships with the MLB, NFL, NBA, NHL, NCAA, and MLS.
- Since it’s baseball season, many of my current projects focus on MLB client servicing. Every morning, I start by checking my email and reviewing my assignments for the day. I work alongside another intern, and we divide our daily tasks. Some mornings begin with a list of projects to complete, while others start with a Zoom meeting to discuss our priorities for the day.
- Today, I began pulling home run highlights to create proof-of-performance reports for our advertisers. We create highlight videos and photo recaps that demonstrate the value of our clients’ visible signage by showcasing exposure, impressions, and performance metrics.
- I also spent part of the day updating monthly PowerPoint presentations that are sent to clients. These reports help summarize campaign performance for our clients.
- No two days are exactly the same in my internship. Depending on the day, I work on calculations, reports, recaps, presentations, and other client servicing projects that help support our sales team and strengthen relationships with current and future clients.
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