When you order fries at Five Guys, employees often put an extra scoop into the bag instead of simply giving you the exact amount you paid for. From a purely financial perspective, that extra food could look like unnecessary waste. A more conventional approach might be to simply use a larger container, but Sutherland argues that this misses the psychological effect of giving customers something they didn’t expect.
The human brain tends to place extra value on perceived generosity. When a company gives you something it isn’t required to give you, it can create a stronger feeling of value than simply receiving a larger portion that was expected. That small gesture can make customers feel like they’re getting more than they paid for, strengthening their overall impression of the brand.
The bigger lesson is that consumer behavior isn’t always driven by pure logic. Sometimes the seemingly inefficient decision can be the one that creates the most value.
Let us know your thoughts! 💭
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a month agochris.seaman.319
It’s psychological and practical. One the cost is built in meaning they’re making a profit. Two you feel like you got something more. Three no cold fries served to customers.
2 months agoark_angel_78
Save 15 bucks per 2 people every visit, take drinks in with you ( unlimited drinks are 5 bucks each) order 1 small fries to share instead of 1 each and leaving half them, that'll take you back to 2015 prices
2 months agoswan.4879954
But they are, that extra scoop is built into the cost, it was standard practice the whole time, they just disguised it as "extra' as a deceiving marketing strategy
2 months agogr3dough
Even with the extra fries you don’t get the size they specify on the website. U think ur getting more when ur barely getting a proper size
2 months agoali__ayoub_
watever they are doing, wrong or right, im not paying 15 USD for a fkin burger 🤣🤣🤣🤣
2 months agodouchebag_pete
This is laughable. Five guys is just expensive In-N-Out Burger and their fries are f**king horrible just like In-N-Out
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