Lumis Digital

Growing up, I loved watching Mr P perform. I probably practised the moves from “Personally” more times than I’d like to admit 😂. So creating these concepts for ZIPP Republic feels a little special.

This is the kind of work I’m building Lumis around: a digital creative studio combining creative strategy, AI art direction and visual storytelling to help brands create campaigns that feel fresh, intentional and human.

And AI opens up so much room for brands. You don’t always have to coordinate models, locations and full photoshoots whenever you need new campaign visuals. With the right creative direction, we can build convincing AI models around your actual products and create entire visual worlds around them.

I also teach people how to do this. From prompting and AI image creation to creative direction and turning an idea into something campaign-ready.

Big shout-out to the incredible team behind ZIPP Republic too. I know keeping a brand fresh means constantly thinking of the next idea, so hopefully these concepts give the marketing team a tiny breather 😂❤️.

And Mr P, you are incredible Sir! Not a lot of people can have an entire country's social media on lockdown for over one weeks now!You are truly special, Sir🫶🔥

#mrp #peterpsquare #zipprepublic #mrp