Loïc Moussier

Campaign Salomon advanced SS26 for @salomonsportstyle 

In local alpine myths, the Arveline stone is said to hold the spirit of the glacier and guide explorers back to their origin.
We decided to shoot all of this on analog 16mm film, telling this old story well and getting an editorial look.

Directed by @evanravo produced by @widenprod

Producer : @morganfranc
Line producer : @la_base

Art direction & Concept : @loicmoussier & @evanravo
DOP : @willemjones
1st AC : @rob_myheart
2nd AC : @celian.durand
Photographer : @woujow
Props : @the_dadou

Stylism : @giovanidis
Makeup : @annamaquilleuseannecy

Models : @brtki_ @elodiesfn_ @jordiiian
Model agency : @dmg.paris @citymodels
Booker : @chanellemayeux

Editor : @evanravo
Colorgrading : @arnaud_laurent_colorist
Music & Sound design : @henford_

Film lab & scan : @kafardfilms
Runner : @clement_gerbaud

Salomon team
Creative direction : @samanthalinley
Production coordinator : @celia_brc_
Global Campaign : @thaisgarciayold