Amani Moore | Brand Strategist

Creating SOLÈNE challenged me to think beyond designing a logo—it pushed me to build an entire brand experience.

Inspired by Nyma Tang’s elegance and commitment to celebrating Black women, I reimagined what a luxury jewelry brand could look like through strategy, storytelling, visual identity, packaging, and campaign direction.

From defining the brand’s creative direction to designing the wordmark, developing the jewelry collection, and art directing the campaign imagery, every decision was made with intention.

This project reminded me that strong branding isn’t just about how something looks—it’s about creating an experience that feels authentic, cohesive, and memorable.

✨ SOLÈNE is a conceptual brand reimagination created for portfolio purposes and is not affiliated with or endorsed by Nyma Tang. Campaign and product imagery were created using AI to help visualize the concept.

I’d love to hear your thoughts—which part of the brand stood out to you most?

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