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Amani Moore | Brand Strategist

@aemdesignagency

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Brand strategy + design for Black women creatives
Branding • Social content • Motion
Founder @ AEM Design Agency
↓ Let’s build your brand
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You’ve got the vision. Now you need the clarity, structure, and storytelling to match it. Whether you’re building from scratch or re-aligning your presence, I offer foundational brand services designed to bring your identity, message, and visuals into full alignment. Here’s how we can work together 🖤 Swipe through to explore my services → 📌 And save this post for when you’re ready to build with intention. #BrandStrategist #WorkWithMe #CreativeDirection #BrandingWithPurpose #VisualStorytelling #PurposeDrivenBranding #SoftPowerBusiness #AlignedBranding #BlackWomenInBranding #StrategyAndSoul by @aemdesignagency
✨ Maya Galore Moodboard: A Study in Sophistication ✨ Luxurious. Feminine. Effortless. This was my creative interpretation of Maya Galore’s aesthetic — soft glam meets timeless elegance. Would you like to see this turned into a full digital lookbook? 👀 @maya_galore #LuxuryVisuals #CreativeMoodBoard #VisualMoodBoard #creativedirection #VisualBrandStrategy #FeminineVisuals #ContentForCreators #BrandInspoBoard #visualidentitymatters #StyledByAmani by @aemdesignagency
A little look back at some product packaging concepts I created for Divine Skin Care. 🤎 From the Sacred Flower Tea packaging to the Black Soap and Milk & Honey bar soap labels, each design explores how thoughtful visuals can help give a product its own identity. I also created product mockups to bring the designs to life and showcase how the packaging could look on the finished products. A reminder that brand identity goes beyond a logo. The details matter, too. #PackagingDesign #ProductDesign #BrandIdentity #GraphicDesign #PackagingMockup by @aemdesignagency
From a little holiday magic to a skincare experience in motion. ✨🩷 Throwing it back to Skyn by Glam Life, a skincare motion ad I created to explore how branding, product discovery, and e-commerce elements could come together in one visual experience. From the opening gift box revealing the Glam Life brand family to the product selection, shopping sequence, and final brand reveal, I wanted to create a visual journey that felt playful, polished, and unmistakably feminine. This concept allowed me to explore motion graphics, text transitions, and digital shopping visuals through a beauty brand lens. A look back at one of my creative experiments. #MotionDesign #MotionGraphics #BeautyBranding #SkincareBrand #GraphicDesign by @aemdesignagency
A fresh look at Fresh Fusion. 🍊 This fictional branding concept was an opportunity to explore how visual identity, color, typography, and presentation work together to communicate a brand’s personality. As I refined this case study, I focused on making intentional design decisions: simplifying the imagery, tightening the copy, refining the typography, and creating more breathing room so the strongest elements could stand out. Because good design isn’t always about adding more. Sometimes, it’s about knowing what to remove. Fresh Fusion is a reminder that every design choice should serve a purpose, from the first impression to the smallest detail. At AEM Design Agency, I bring strategy and visual storytelling together to help brands communicate with greater clarity and intention. Looking to build or refine your brand identity? Let’s connect. #BrandIdentity #BrandStrategy #GraphicDesign #VisualDesign #AEMDesignAgency by @aemdesignagency
Introducing SOLÈNE ✨ A conceptual luxury jewelry brand inspired by Nyma Tang and created to celebrate the timeless elegance of Black women. Designed through strategy, storytelling, and intentional branding, SOLÈNE imagines a world where fine jewelry becomes more than an accessory—it becomes a reflection of identity, confidence, and sophistication. This carousel highlights the visual identity, campaign direction, and brand world I envisioned for the concept. SOLÈNE is a conceptual brand reimagination created for portfolio purposes. This project is not affiliated with or endorsed by Nyma Tang. Campaign and product imagery were created using AI to visualize the concept. #LuxuryBranding #BrandIdentity #CreativeDirection #VisualIdentity #GraphicDesign #BrandDesigner #PortfolioProject by @aemdesignagency
What if Nyma Tang launched a luxury jewelry brand? That question sparked this conceptual branding project. Rather than focusing solely on aesthetics, I explored how a brand could be built around strategy, storytelling, and intentional design. Every decision—from the name SOLÈNE to the typography, packaging, and jewelry collection—was made to create a brand experience that feels elegant, timeless, and rooted in celebrating Black women. This project is a conceptual brand reimagination created to challenge my creative thinking and showcase my branding process. 👉 Swipe to see the strategy behind the concept. Conceptual project inspired by Nyma Tang. This work is not affiliated with or endorsed by Nyma Tang. Campaign and product imagery were created using AI to help visualize the concept. #BrandIdentity #BrandStrategy #CreativeDirection #LuxuryBranding #GraphicDesigner #VisualIdentity #BrandDesigner #portfolioproject by @aemdesignagency
Creating SOLÈNE challenged me to think beyond designing a logo—it pushed me to build an entire brand experience. Inspired by Nyma Tang’s elegance and commitment to celebrating Black women, I reimagined what a luxury jewelry brand could look like through strategy, storytelling, visual identity, packaging, and campaign direction. From defining the brand’s creative direction to designing the wordmark, developing the jewelry collection, and art directing the campaign imagery, every decision was made with intention. This project reminded me that strong branding isn’t just about how something looks—it’s about creating an experience that feels authentic, cohesive, and memorable. ✨ SOLÈNE is a conceptual brand reimagination created for portfolio purposes and is not affiliated with or endorsed by Nyma Tang. Campaign and product imagery were created using AI to help visualize the concept. I’d love to hear your thoughts—which part of the brand stood out to you most? #BrandIdentity #BrandStrategy #CreativeDirection #VisualIdentity #GraphicDesign #BrandDesigner #LuxuryBranding #CaseStudy #PortfolioProject by @aemdesignagency
Behind the Design: A Tribute to My Aunt This project was more than design work—it was a moment of reflection, grief, and gratitude all at once. Creating this memorial piece meant slowing down and honoring a life that meant something deeply personal to me. Every detail carried weight, and every choice was made with care. Design isn’t always about branding or visuals for clients. Sometimes it’s about memory, legacy, and love. Thank you for watching this process. by @aemdesignagency
Back-to-school prep in full effect 🎒🛍️ From Target runs to Sephora finds, here’s a peek at my shopping haul for the new semester 📚✨ What’s your go-to back-to-school essential?#BackToSchool2025 #BackToSchoolShopping #SchoolSupplies #CollegeLife by @aemdesignagency
✨ Behind the Lookbook 🖤Before the visuals come together, there’s strategy, clarity, and creative direction rooted in intention.This is a peek into what goes into building aligned brands from the ground up—moodboards, storyboarding, refining details, and honoring each brand’s essence.The Lookbook isn’t just pretty—it’s purposeful.And every visual you’ll see started right here. 🖥️ Now live at: http://bit.ly/44qzDuF @maya_galore #BrandStrategist #CreativeDirection #BrandingWithPurpose #BehindTheScenes #AEMCreative by @aemdesignagency
A vision rooted in elegance, faith, and legacy. I created this mood board as a visual love letter — inspired by @maya_galore , but interpreted through my lens. Every element was chosen with intention. Every image speaks to softness, strength, and alignment. This is the first layer of something deeper. 🎥: Behind the scenes of my creative process 🖼️: Moodboard for an upcoming lookbook project#MoodboardPreview #MayaInspired #MayaGalore #CreativeDirection #BlackGirlLuxury #LookbookLoading by @aemdesignagency

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