2 months ago
105
10
Posted On: September 5th 2026, 11:16 pm
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some profound. some expensive. some absolutely ridiculous.
I’ve learned that people may come to you because of what you sell, but they stay because of how you make them feel.
The product matters. The price matters. The website, shipping, packaging…all of it matters. But so does remembering someone’s name. Knowing what they’ve been searching for. Celebrating the good things in their lives and showing up during the hard ones.
Somewhere along the way, Glow stopped feeling like a place where women just buy handbags and became a community I genuinely get to be part of.
You can’t put that on a P&L, but I’m convinced it’s one of the most valuable things we’ve ever built.
Going live to sell handbags? Sure. Creating an alter ego for my husband called Glow Daddy? Naturally. 😂 Turning shopping into entertainment? Building an entire event around it? Why not.
I’ve learned there’s a difference between taking your business seriously and taking yourself too seriously.
Know your numbers. Protect your margins. Have a strategy. Do the boring stuff right.
But try the weird idea. Be willing to look a little ridiculous. Give people something to remember.
Some of the ideas I’ve felt the silliest trying have ended up being some of the best things we’ve ever done.
This one took me a while to learn. Sometimes making a smaller profit quickly is a better business decision than holding onto something for months waiting for the perfect margin.
Inventory is cash. And cash sitting on a shelf can’t be used to buy the next great piece.
I’ve learned that I don’t need to “win” on every single item. Sometimes the win is getting the cash back, putting it back to work, and turning it again.
Margin matters. But so does velocity.
There will always be another sale, problem, employee situation, angry customer, Instagram post, opportunity or emergency. Meanwhile, my kids are getting older. My marriage matters. My health matters. I think learning that building a successful company isn’t ultimately about how much of yourself you’re willing to sacrifice for it. It’s figuring out how to build something enormous without letting it consume the person who built it.
There is rarely a giant flashi
I’ve learned that people may come to you because of what you sell, but they stay because of how you make them feel.
The product matters. The price matters. The website, shipping, packaging…all of it matters. But so does remembering someone’s name. Knowing what they’ve been searching for. Celebrating the good things in their lives and showing up during the hard ones.
Somewhere along the way, Glow stopped feeling like a place where women just buy handbags and became a community I genuinely get to be part of.
You can’t put that on a P&L, but I’m convinced it’s one of the most valuable things we’ve ever built.
Going live to sell handbags? Sure. Creating an alter ego for my husband called Glow Daddy? Naturally. 😂 Turning shopping into entertainment? Building an entire event around it? Why not.
I’ve learned there’s a difference between taking your business seriously and taking yourself too seriously.
Know your numbers. Protect your margins. Have a strategy. Do the boring stuff right.
But try the weird idea. Be willing to look a little ridiculous. Give people something to remember.
Some of the ideas I’ve felt the silliest trying have ended up being some of the best things we’ve ever done.
This one took me a while to learn. Sometimes making a smaller profit quickly is a better business decision than holding onto something for months waiting for the perfect margin.
Inventory is cash. And cash sitting on a shelf can’t be used to buy the next great piece.
I’ve learned that I don’t need to “win” on every single item. Sometimes the win is getting the cash back, putting it back to work, and turning it again.
Margin matters. But so does velocity.
There will always be another sale, problem, employee situation, angry customer, Instagram post, opportunity or emergency. Meanwhile, my kids are getting older. My marriage matters. My health matters. I think learning that building a successful company isn’t ultimately about how much of yourself you’re willing to sacrifice for it. It’s figuring out how to build something enormous without letting it consume the person who built it.
There is rarely a giant flashi
Comments (10)
a month agoknottychair
That adulting looks good on you. But there is that day when it’s nice when your hubby or your dad show up!!
2 months agoofficialemilyroberts
I’ve learned to have fun and that optimists create HOPE!! I’ve also learned that when you pray for the biz, God hands you a shovel to get to work!
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