𝒟𝒶𝓇𝓎𝓃

brand identity and world building for @bellibelli.la, a creative catering studio in LA.

woking around the image of ꜱᴛᴀᴄᴋᴇᴅ ᴘʟᴀᴛᴇꜱ ɪɴ ᴛʜᴇ ꜱɪɴᴋ ᴀꜰᴛᴇʀ ᴀ ɢᴏᴏᴅ ᴅɪɴɴᴇʀ. 𓐐𓎩 it actually became the philosophy for building the visuals!

the imperfections, the edges of the plates, the utensils, the wonkiness that still holds onto each other. all these characters apply to the bellibelli brand identity.

the wordmark sits at that same tilt, and the layout borrows the looseness, so nothing lines up perfectly even though the structure underneath is strict. typography, menus, allergen icons, brand deck, the whole kit.

Thank you Alyssa and Sera for trusting me through the whole process εїзˊ°̮ˋ